If you have a blog on your website – fantastic. Implementing a blog onto your site can do incredible things for your business, from boosting organic traffic to your site and enhancing leads to increasing your return on investment.
Indirect marketing is also far more powerful that traditional forms of advertising, as audiences love to discover businesses for themselves and determine whether or not they wish to take the next step.
With that in mind, here’s our top 4 ways to increase traffic to your blog:
Through social media
If you already have a presence o social media platforms, great! The next step is to share your blog posts on your social media pages every time you publish new content on your website. The most popular and powerful social media platforms include Facebook and Twitter, but don’t forget about Pinterest and Instagram, which are highly visual platforms that have the power to drive a great deal of traffic back to your website.n
Be sure to post on a regular basis, striking a perfect balance between too much and too little (see here for our guide on how often you should post to Facebook and Twitter).
By improving your SEO efforts
Creating a business blog is the perfect way to improve your SEO success. When crafting blog articles, make sure you incorporate keywords into the title, main body of your content, subheadings and metadata. When potential clients perform a search on Google about a particular topic, if your website features on the first page of their results page, you stand a far greater chance of being discovered.
Through guest blogging
Not so long ago, guest blogging was considered a poor marketing strategy that was not admired by Google. However in more recent times, opinions of guest blogging have shifted due to the numerous benefits that it possesses. Through guest blogging you will be able to increase backlinks to your site, be perceived as an industry leader, boost traffic and expose your brand to new leads.
Through email marketing campaigns
Finally, if someone has come across your blog and enjoyed it, the chances are that they will feel compelled to subscribe for more. Creating email marketing campaigns is a great way to inform your followers that a new blog post has been created. Alternatively, you could craft weekly email campaigns listing every blog post that has been published that week.
As you can see, business blogs are incredibly powerful and there are countless ways to increase your blog traffic and improve your overall return on investment. What are you waiting for? Get blogging today and before you know it, you will reap fantastic results.
About 8 Ways Media
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Discover how 8 Ways Media can help you to create a powerful content marketing strategy by contacting us today – because your business deserves the best.
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