Online marketing is big business for any brand, giving it the chance to become an internationally recognised brand almost overnight. The right online marketing techniques can do amazing things for your business.
Outlined below are some of the biggest online marketing trends that have so far prevailed in 2014.
1. Content Marketing
Content marketing is a leading way to attract and retain a vast clientele. By creating interesting and value-added content, you can drive customer action that is effective and profitable.
Companies are realising the value that content marketing brings and are using it to build authority and trust with customers. By creating entertaining, interesting and valuable content on a consistent basis, users can build a rapport with their clients and develop loyalty in those clients. Combining content marketing with social media management is the best way to achieve this.
2. Mobile-Friendly Content
Mobile phone use has become considerably widespread this year with experts suggesting that by 2017 87% of connected devices will be smartphones or tablets. As such it is paramount that your online marketing strategy takes into account the importance of mobile-friendly content. People need to be able to access the mobile version of your website with absolute ease, accessing that site and having a fluid, user-friendly experience, whichever device they are using.
3. Social Media Management
Traditionally there were only a handful of social networks and these were not as ubiquitous as they are today. Nowadays there are endless social media sites and these are used by millions of people to interact and share content with other users. A handful of social networks have surged in popularity this year including Instagram, Google+ and Pinterest. It is now easier than ever to create engaging content and share that content across various social platforms, which brings endless benefits including brand awareness, brand management and brand loyalty. Having a strong social media management strategy has never been more important.
4. Less is More
In an increasingly media-centric world, consumers are shifting towards simplicity instead of complexity. Keeping things clean, uncluttered and simple is something that more and more consumers are attracted towards. Think of big brands such as Apple or Google, who keep everything as minimalist as possible and generate consistently positive results as a result.
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