Social media management is a relatively new concept and as such it can be difficult to establish whether or not your efforts are actually paying off through factors such as retweets, hashtags or shares. Nevertheless, for social media marketers, it’s critical to find out whether or not your social media efforts are actually paying off.
Listed below are three social media marketing strategies that you can adopt to ensure that your social media management strategy is actually working:
Analytics
Proving the value of your social media strategy comes down to statistics, as without the stats, you can’t back up the value of a campaign. There are plenty of analytical tools available including Facebook Insights, Twitter Insights, or any other analytical tool that offer consolidated figures. By providing the proof that shows your engagement figures and new acquisitions (and so on) are positive, you will be able to monetise social media and prove that your efforts are not unfounded.
Experimentation
Part of your approach to social media management is to continually experiment with new techniques and test your assumptions. This is the only way to discover whether or not a new strategy is really working.
Experiment with paid, custom audiences to give you a clear indication of whether or not your strategies are making an impact. Even if you make mistakes along the way, you can easily learn from these mistakes and make necessary changes accordingly. Only through testing and experimentation will you truly be able to learn about the impact of your campaigns.
Devise Clever Campaigns
Irrespective of the type of product or service you provide, it’s still possible to create a clever brand campaign that really draws the client in. Even major toilet paper brands, such as Cashmere, have found clever ways to show off their brand by comparing the product to fashion shows and clothing. By coming up with a clever campaign that can be tied into your social media marketing, you can truly draw in the reader and maintain a devout client following.
About 8 Ways Media
8 Ways Media is a leading branding and web design agency based in Switzerland. Offering 8 key services, including content marketing and social media marketing, the agency offers state-of-the-art, innovative marketing techniques that are guaranteed to drive growth to your website.
Get in touch today to find out how 8 Ways Media can help you to use social media for your business. Alternatively, fill in our quotation form for your free quotation.
Related articles.
