Effective Link Building: A Step-by-Step Guide

These link building tips are quick, easy and highly effective. Follow this guide to get high quality links to your site and boost your search engine results.

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Ramzi Chamat / 8 Ways Media
2015-06-03 07:46:00

Link building is essential to receive high SEO rankings. Though many business owners are unaware of the power it possesses, linking plays a significant role in the success or failure of your website.

Aside from using the right meta tags and keywords, link building (also known as backlinking) is vital if your website is going to succeed. It is not something that you can complete within a few days and never work on again. It is an ongoing endeavour that requires regular commitment.

If you do not have the time on your hands then it’s recommended that you hire a professional to concentrate on backlinking and other SEO elements. You can either hire an in-house staff member or outsource through a marketing agency, such as 8 Ways Media.

Different Types of Link Building

·         One-way links

·         Reciprocal links

·         Multisite links

·         Directory listings

Simply put, backlinking is linking a page from your website to another website, and that site links back to yours. Though it’s tempting to link to as many sites as possible, the trick is to put quality over quantity. So although you may have the opportunity to link to a poorly ranking website with not much traffic, avoid this and opt for a better quality website with better SEO results.

How to Improve Link Building

There are a number of steps you can take to improve your link building:

·         Buy links

·         Use link exchange sites

·         Pay an SEO company to work on this for you

·         Do your own linking research

Though there is no harm in buying links or using link exchange websites, by doing the research yourself you can ensure that the backlinks you receive are from relevant, reliable sources that match the goods or services you offer.

Better still, by employing the help of a marketing agency or SEO company, you can rest assured that the backlinks received will be from the most optimal sources that will boost your rankings considerably.

Building up links over time is important otherwise search engines will penalise you for overloading your site with seemingly inorganic links. You should begin with around 10 backlinks and gradually build your way up as your site gets older.

You may also wish to get your website listed in different directories as this is easy to do and seen by search engines as a natural link. There are thousands of directories across the internet so to facilitate the process you could submit your site to one directory per day.

Using an SEO Company to do the Hard Work for You

8 Ways Media has all the resources in place to execute proper, professional link building for your website. Their many years of marketing expertise will ensure that your site is filled with organic editorial links that will help your website to climb to the top of search engine results.  

About 8 Ways Media

8 Ways Media is a leading international website development agency with a focus on professional branding and web design in addition to SEO, digital marketing and more. Visit our services page to learn more or get in touch today! 

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