Yesterday we brought you 6 powerful words and phrases that have a positive impact on sales. When used within your email marketing campaigns, blogs and social media posts, they have the power to persuade even the most discerning customer into making a purchase.
Today we are going to talk about words that need to be excluded from your marketing plan. These words should never make an appearance whether in a blog post, email marketing campaign, Tweet or Facebook post, as they can be very damaging to your reputation and your brand.
1. Ground-Breaking
The meaning of the word ‘ground-breaking’ has become redundant in recent years as so many businesses have used it as part of their marketing plan in an effort to sound impressive. People are quick to ignore any content that features this word, so opt for more genuine, honest and specific vocabulary to describe an offer, product or service.
2. Look Inside
Using ‘look inside’ in an email subject line suggests that you lack creativity and taste. There are so many interesting ways to persuade readers to read on, but ‘look inside’ is stating the obvious and is actually more likely to result in an immediate delete than an open. Instead, use your subject line as an opportunity to get straight to the point.
3. ALL CAPS
In the cyber world, all caps denote shouting, and the last thing you want to do is shout at your readers.
4. Extra Exclamation Marks!!!!!
Always use punctuation tastefully. Avoid using abundant exclamation points to get your message across – extra exclamation points aren’t going to make your email any more exciting and in fact, a single exclamation mark should be used in moderation.
5. Huge
Every email campaign you send out is going to be huge, so opt for an alternative to ‘huge’ that is also more descriptive and honest. E.g. ‘Our biggest Winter Sales is Now On.’
6. Once in a Lifetime
This is an example of yet another strategy that countless businesses have used and failed to make an impact. ‘Once in a lifetime’ is very cliché and is usually far from the truth, so eliminate it from your marketing plan. Instead of using this statement, opt for something more genuine such as ‘take advantage of our annual offer’.
We hope this list of words and phrases will help you to craft more effective email marketing campaigns and social media posts that have a positive impact on conversions and sales.
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