Email marketing is of immense importance to any business. Although other techniques, such as social media marketing, enable you to expand your following and promote a mass audience, email marketing is far more personal and individual.
People have subscribed to your email marketing list and have therefore decided to get one step closer to your brand. It is much different from social media in that these people have chosen to receive specific information from your brand.
Furthermore, billions of people now access their emails via mobile phone, so the potential to reach them quickly and easily has never been greater. In a report carried out by tech market research firm, The Radicati Group, they anticipate that 4.3 billion people will set up email accounts by the end of 2016. It therefore makes a lot of sense to focus on building your email marketing following to bring more people to your website, build more relationships and increase sales.
Listed below are three easy steps for you to implement designed to help you grow your email subscribers list.
1. Collect names at events
One of the most traditional ways to increase email subscribers is to collect names at events. Whether you attend trade shows or business events, it doesn’t matter. What matters is that you focus on growing your email marketing list with relevant individuals that fit your buyer persona.
Another way to physically collect names is to ask customers to sign up to your email marketing list at your physical store. Keep a clipboard handy at the cash register and every time a customer makes a purchase, ask them if they would be interested in signing up to your list. You might wish to include an incentive for signing up, such as 10% off your next purchase or a money-off coupon.
2. Run a giveaway or competition on social media
Using social media is a fantastic way to gather more email subscribers. You could hold a contest such a photo contest or video competition, asking participants to include their email address in order to participate.
Alternatively, you could run a simple giveaway asking people to enter their email address for the chance to win a free product or service from your business (project a sense of urgency by offering a deadline). Promote your competition or giveaway on other social media platforms for maximum exposure. This is a simple yet highly effective way to collect more email addresses. Once the competition or giveaway is complete, send a follow-up email to all participants to thank them.
3. Add an overlay
Finally, why not capture email addresses from people who visit your website? You can do this by implementing an overlay, which is simply a little message that appears on the screen when people visit your website, inviting people to enter their information in the box. According to a report carried out by E-Consultancy, implementing an overlay brings in 400% more email addresses compared with other online opt-in forms.
What are you waiting for? Use these tips to increase your email subscribers list, encourage more people to your website and improve your bottom line!
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