Social media marketing has become an important aspect of any business’ online marketing strategy. Millions of people from across the globe are tuned into social media platforms every single day, and ignoring this marketing strategy could have a negative impact on your business.
There are so many social media networks to choose from and it can be difficult to know exactly which sites to focus your social media marketing strategy on. Time is short, resources are limited and your ultimate intention is to reach the right people, quickly and easily.
To be successful with your campaigns, it is important to be on the right social media networks. To figure this out, you first need to establish is:
- Who is your target audience?
- What is your strategy?
- What are your business objectives?
- What is your product offering?
- Who do you want to be your consumers?
- Where does your target audience hang out online?
- How do you want to reach them?
Answering these questions will help you to understand which networks you should concentrate on, and the more time, effort and energy you put into your social media marketing plan, the greater your chances of success, so be sure to spend a lot of time answering the above questions.
There are plenty of ways to find your customers. First, ask questions internally to get an idea of how your team perceive your brand. Then, create a persona of every type of person that might purchase your products or services. This will give you a good picture of who you want to target and will help you when the time comes to go out and perform research.
Once you have established where your target audience spends the majority of their time you then need to focus your energies on that social media network and establish what content you want to push out. It’s also important to create a consistent brand ‘voice’ that matches your company’s brand and is used throughout your website and across all of your social media channels and correspondence with consumers.
Some of the most popular social media networks are:
By channelling your energies into one or two platforms and really engaging with your target audience, your social media marketing plan will be far more effective and profitable.