Using your website as an online store need not be rocket science. With the evolution of technology and the internet there are now countless e-commerce solutions that are specifically suited to your individual business needs. With the right tools and resources, your business can boost online sales within no time at all.
Why E-Commerce Solutions?
The internet has changed the way we live. It has given us the ability to find out information at the click of a button, and share that information with people from all walks of life.
It has also changed the way that we buy and sell goods. Through the internet we no longer need to leave our homes if we wish to gain access to what we want. We can even do our food shopping from the comfort of home and have that food shop delivered to our doors within hours.
As a business you can present your goods or services through your website and sell those goods or services through the internet. With e-commerce solutions the opportunity to sells your products to clients from across the globe is now easier than ever.
The e-commerce solutions that you need for your business will depend on the size of your business and the type of products or good you have on offer. Listed below are some examples of various e-commerce solutions that you may wish to consider for your website:
Shopify is ideal for small to medium sized businesses. It gives businesses an e-commerce platform where they can showcase their goods, sell them with ease and grow their company. With Shopify there is no concern about the technology, software, security or updates. However there are not many ways to customise the site – there are a few add-ons but you can’t change any aspects of the shopping experience and it is therefore impossible to step outside of the box too far.
This is a licensed software vendor where you purchase your own license. With e-commerce companies such as Magento you will need to find servers and developers if you wish to customise the shopping experience for your clients. The biggest advantage is that you have complete flexibility when it comes to customisation and there are plenty of licensed developers who can help you customise it for you if you prefer.
There are plenty of other e-commerce solutions to choose from including Etsy (at the most basic end of the spectrum) to Amazon, which is completely customisable but far more costly. If your business model wants to break out of the box and be vastly different from your competitors then you need to be as customised as possible. If you have a more standard business model then you can consider more basic e-commerce options.