A recent shift in the digital world has been experienced, where less is definitely more when it comes to web design. Today’s internet users want a seamless, easy and straightforward browsing experience that features a minimalist design.
Concepts such as parallax scrolling, which offer a seamless web browsing experience, are becoming increasingly popular web design options; particularly since parallax scrolling brings enhanced benefits such as the ability to tell a story and the opportunity to really engage with your clients.
Listed below are some top reasons why more and more businesses are choosing a simple web design:
Easier Navigation
A simpler design is far easier to navigate through, enabling the client to find exactly what they are looking for within moments. Today’s internet users want a seamless web browsing experience where they can find exactly what they are looking for quickly and easily. Otherwise, they will simply click out of your website and go to one of your competitors.
Easier to Keep Up-To-Date
Contemporary website designs are set up in such a way that you can easily access the latest news stories, while older content is condensed into a list view so that it is still easy to browse through. Hiding older stories eliminates the wordiness of website copy, making everything cleaner, easier to find and far more presentable.
It’s More Trustworthy
A complex, messy, wordy website design is overwhelming, frustrating and confusing to the reader. In addition it can make them feel wary about what your product offering, your brand and your company.
To contrast, a minimalist website automatically tells your readers what you do and how you can help them. It instils trust in them about your organisation, your brand and your products/services.
Faster to Read
A simple design is also much faster to read, enabling the reader to quickly find what they are looking for without having to plough through endless content.
It’s Artistic
Finally, there is a fine line between a simple web design and a website that looks unfinished. It takes skill and experience to unclutter your website whilst maintaining its aesthetic appeal, which is one of the many reasons why businesses turn to a marketing agency, such as 8 Ways Media, for assistance.
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Building a Responsive Web Design
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