Want to Use Periscope for Business? Here are 5 Easy Ways How

Periscope is an amazing social media marketing platform for businesses. With that in mind, here are the top ways to use the platform to benefit your business.

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Ramzi Chamat / 8 Ways Media
2017-07-19 10:12:00

There are plenty of ways to use Periscope for business. This Twitter-owned live-streaming app allows people to broadcast videos for free, enabling small businesses to communicate with customers in real-time in a fast, easy and affordable way.

Launched in 2015, the app quickly escalated in popularity and is today used by countless businesses to help grow their brands and build trust in customers.

If you haven’t yet considered using Periscope for business, read on for our top ways to use the platform…

Create behind-the-scenes footage

Connect with your customers on a personal level by giving them an inside look at your business. Take them on a journey with you wherever you are, whether that’s backstage at an event, opening up a new delivery, testing out a product or talking with the CEO. This helps you to establish an emotional connection with your audience and is a creative way for customers to see other faces behind your products.

Offer live product demonstrations

Periscope is also a great platform to use if you are about to launch a new product. Provide a live demonstration of how the product works so viewers can see exactly what to expect if they make the decision to purchase it. This is a great option for niche or high-tech products, but works just as well with the most basic of products too. It builds anticipation and gives viewers a real feel for what the product is actually like, as opposed to simply posting a photo on one of your other social media channels.

Live Q&A

Periscope also makes it so easy to interact with your customers via live Q&A sessions. This method of using the platform allows you to demonstrate your knowledge and expertise to your customers and clients in a quick, real way. Also, once the video has gone live you can then post in onto YouTube, giving it a much longer lifespan.

Tutorials

Another fantastic way to use Periscope is to create live tutorials or training sessions. By teaching something of value for free, whether it involves showing your audience how to cook something, talking about coding or guiding them through the ins and outs of one of your products, this is a certified way to position yourself as an industry leader. This provides the added benefit of growing your following which in turn, will naturally increase your client base (provided you turn on Autosave Broadcasts in the Settings section of the app).

Crowdsourcing

Since Periscope enables you to interact with your audience in real-time, it therefore offers one of the fastest and simplest ways to crowdsource feedback and other information. Get live feedback from your audience by asking questions throughout your next broadcast. You can then use this feedback to adjust your products or services and ensure you are providing a continually positive service to your customers.

Remaining at the forefront of your audience in an imaginative, memorable way will break down barriers between your brand and your consumers, thus encouraging more customers to your business and improving your sales.

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