Marketing a small business is important, regardless of the current economy or advertising costs. Keeping your brand at the forefront of people’s minds is the only way that you can continue to market your business, engage your customers and boost sales.
Traditional advertising strategies are considered costly to execute, but there are plenty of affordable, effective ways to market your business, even on a tight budget.
Listed below are some top marketing strategies designed for small businesses:
1. Be Unique in Everything that you Do
Apple’s Steve Jobs was notoriously passionate about bringing customers a unique and enjoyable experience that was simply unparalleled against the competition. To stand out from the crowd, it’s important to have a unique marketing strategy and to use that strategy in all your marketing efforts, including your business signature, colour scheme, tag line and so on.
Networking is an excellent way to build a business, but it needs to be done properly in order to be effective. Remain genuine, authentic and trustworthy and over time you will build up an extensive collection of networks who are critical to the growth and success of your business.
3. Launch an Email Campaign
Email campaigns are one of the most effective online marketing strategies out there that are also easy and free of charge to execute. There are so many possibilities within email campaigns, including your latest promotions, money off vouchers and giveaways.
By creating regular email marketing campaigns that are informative, interesting and enticing, your customers will look forward to receiving them, which will help to build trust between you and your readers and hopefully encourage a sale.
4. Ask for Referrals
Ask your customers for referrals. Most happy customers are willing to provide a referral when asked, so take the initiative to follow up with a satisfied customer and ask them to write a review to be featured on your website. If you don’t ask them, you are missing out on a free, easy and effective marketing strategy.
5. Don’t Ignore the Power of Social Media
Social media has fast become one of the most powerful online marketing strategies available, and it is so easy to use. Social media enables you to build close relationships with your followers, which is excellent for building brand awareness. They keep communication channels open and turn fans into followers and into paying customers.
About 8 Ways Media
8 Ways Media your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.
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