We all know about the importance of keyword research before writing an article. It has the power to boost your search engine optimisation results and pull your website to the top of the search engine results pages, which will undoubtedly bring more traffic to your site.
But proper keyword research is something that requires a great deal of time, dedication and patience. There are countless websites across the internet offering keyword research tips and advice to boost search engine optimisation results, but sifting through all of these sites can take days, not hours, and when you or a client is in a rush to complete something, there is simply no time for such in-depth research.
Listed below are some of the quickest and easiest tools available from Google. These tools enable you to perform quick and effective keyword research and are guaranteed to get more clicks to your site…
Google Analytics (GA) is one of the best places to begin your keyword research and is the most widely used website statistics service in the world.
This popular tool shows you which pages of your website are receiving the most organic traffic and which keywords are attracting such traffic. By spending a little longer browsing through Google Analytics, you can track important information such as visitors from referrers, email marketing statistics and links from PDF documents. This will undoubtedly lead you to optimise your current marketing campaigns and thus improve your search engine optimisation results.
Google Webmaster Tools
With Google Webmaster Tools (GWT) you can discover useful information about the success of search queries, clicks, CTR, impressions and much more. Using this tool, you can delve even deeper to discover what terms people are searching for when browsing through your website. You can use this data as keywords for future articles and content on your website.
Google’s Keyword Planner enables you to search for new keywords and ad group ideas. It is easy to use and provides plenty of insight into the most searched-for short-tail keywords, but also provides information on which long-tail keywords are popular. Inserting long-tail keywords into your website gives you a better chance of being found on the search engine results pages, since there is less competition from other, major websites.
Finally, Google Instant is a relatively unknown keyword tool that is really easy to use. If you want to discover which long-tail keywords people are looking for, simply begin to type a question into the Google search bar, and the rest of a question will appear automatically by Google based on what people are searching for. This will provide you with an interesting list of long-tail keywords that you can easily insert into the pages of your website and blog articles.