Creating a high-quality email marketing list is a challenging yet critical step towards a successful online marketing campaign. Though the process can often be time-consuming, the rewards are substantial. Listed below are some top tops when it comes to building your email marketing list:
1. Collect Email Addresses Offline
One great tactic that has been proven to work is to leave a fishbowl in a visible location to collect business cards. You could also leave a clipboard or sign up book in a prominent location that entices people to sign up. Update your email addresses frequently in your content management system to keep everything current.
2. Have an Email Sign-up Form on your Website
This is the easiest way for your readers to join your email lists. If need be, put multiple forms on different pages of your site to remind readers to sign up.
3. Never Buy Lists
Although the process of building an email marketing list can be long-winded, the worst thing you can do is cut corners by buying lists. Buying lists is an invasive tactic that will result in fewer leads, a higher bounce rate and greater unsubscribes.
Instead, concentrate on collecting genuine email lists from people who love your brand. This is a far more profitable strategy and particularly in the long-run it has excellent results. This is also a great way to encourage shares between your subscribers.
4. Use Social Media
Social media is a fantastic way to reach out to thousands of people. Used by millions of people worldwide daily, it is a great (and easy) way to increase your following considerably. Use popular platforms like Twitter and Facebook to encourage people to sign up. If you have a blog, add a link or opt-in form in a prominent location on the page. Finally, take advantage of visual social platforms like Instagram or Pinterest. Use engaging images to entice more subscribers and grow your email list.
5. Attend Events
Another way to build your email marketing list is to attend events. Attend fundraisers, festivals and parties to get the word out there about your company. You could also collect business cards or ask people to fill out forms to join our list. If you host your own event, keep a pad of paper in a visible location and ask people to sign up. Over time the email addresses you collect will add up positively.