1. Not Optimizing Emails For Mobile Phones
Currently, over half of all emails are opened using a mobile device. Therefore, failure to optimize email for mobile devices can result in an unsatisfactory user experience.
Unoptimized emails can cause users to be unable to read the entire message, which could lower the number of people who open it. Worse than that, the images within the email might load very slowly, render improperly, or cause an uneasy UX for users, making users more likely to delete the email directly to the trash.
Whatever campaign you're sending out, keep your mind in the forefront that at the very least, 50% of people who read the email are using a mobile device. Therefore, if you don't optimize your email for mobile, you could instantly alienate most of your potential client base, which will, in turn, reduce the chances of success for your marketing campaign.
2. Personalization Of Emails
One of the major reasons why email is an effective marketing tool is that the email already contains your intended audience's contact information and other data. It's your job as a marketer to use that information effectively.
Many email marketers distribute the same email to all their subscribers even though they can customize their emails. Personalizing emails is an excellent way to capture the attention of your customers and build brand loyalty and differentiate your company from your competitors.
Find ways to send personalized emails that make your clients feel like they're not just another name in your client list.
3. Not Planning Things In Advance
Imagine trying to find the best place to go in a brand-new city. Would you utilize your GPS to guide you to find the destination, and do you go off on your own and hope you can locate the location yourself?
You probably have a plan in place. Do similar to the email strategy you use to market. A campaign not based on a prior strategy is a big mistake that could result in an expensive cost in time and effort.
One of the biggest issues caused by the lack of a strategy is that you send campaigns whenever appropriate. This could lead to inadequate scheduling, sending out too many emails within a few days, or not sending enough. (In fact, most people want to hear from companies they sign up to at least twice per month.)
If you don't think ahead with your strategy, it won't be easy to design effective emails for each segment of your list. In the end, you'll send uninformed emails to certain segments that will not connect with the recipients. This could lead to an increase in the unsubscribe rate and a significant reduction in engagement.
4. Emails That Don't Look Professional
When someone first opens an email from you, what will they think? This is one of the most crucial impressions your company will make.
An unprofessionally designed email could cause your message to be ruined before anyone even has an opportunity to look it over. Incorrect spelling, low-quality images, and an unprofessional design can provide an excuse for readers to send your email to the garbage. The recipient will instantly conclude that your email is of no significance, regardless of what it could mean.
This mistake usually goes to the failure to plan. Without a solid strategy, your readers will be able to discern the difference, and the results will be evident.
5. Not Tracking Crucial Indicators.
Even after you've launched the email marketing campaigns, your work as an email marketing expert isn't finished! There are various ways to monitor the effectiveness of your marketing campaign to find out what is working and what isn't and then apply that knowledge to improve your next email.
There's nothing better than avoiding mistakes before you begin to make mistakes at all. So once you've mastered a few of the most common mistakes in email marketing, avoid them to create stronger, more efficient email marketing strategies that will help you meet your target.