With Easter just approaching, now is the ideal time to start strategising your Easter marketing campaign. Fortunately, you can easily convert many direct mail campaigns you have already planned to digital.
You can build brand awareness and reach potential customers creatively with Easter-themed promotions, giveaways, and discounts.
Easter is a great time to offer customers special discounts and promotions. Consumers will be ready to shop by Easter, as the Q4 holidays are over. Easter, especially in April, marks the official start of spring for many households. It can be used across clothing, furniture, and outdoor equipment categories.
Businesses can increase revenue, re-engage customers and gain new customers by using Easter coupons online or in person.
Social Media Campaigns
Make your presence known on social media this Easter with engaging social media campaigns. Engage your customers with captivating content, such as photos, videos, and graphics.
This is a great opportunity to promote special sales and events you might host. You can also offer fun online activities like an Easter Egg Hunt related to your business.
Post business-relevant images on social media with hidden Easter Eggs for viewers to discover. The winners can be given a coupon or discount code! This will encourage real-world physical attendance at a store near them, and is a surefire method of connecting virtual outreach with tangible results.
Easter is a great time for your Q2 sales and marketing efforts. Two non-religious themes you can use on social media are spring cleaning and new beginnings.
When creating Easter advertising, use pastel colours such as baby blues, lilacs, pinkish-reds, greens, whites, and gold. This will ensure that consumers are attracted to your advertisement.
These ads should also include sales offers and upcoming events. A Spring Campaign is a better name if you are trying to reach a wider audience than just people who celebrate Easter.
Use audience segmentation tools for improved ad ROI. Using households with children to narrow your audience can increase your return on Easter shoppers. LiftBase has additional data that may be useful depending on the promotion and your business. Increase AOV to get single-time buyers back and reactivate customers who have lapsed.
Events are a great way to get people to learn about your company or to bring them to your business. Sponsoring or hosting an event can help you build brand awareness, especially if your local community is strong.
Easter events offer a variety of engaging activities, such as egg rolls, egg tosses, and egg dyeing, along with photo opportunities with the Easter Bunny.
To avoid overlapping with other businesses, consider partnering with a local company to host an event, which can provide additional financial assistance or advertising space.
Even if you lack the time or space to host your event, collaboration with another business can offer your customers unique Easter experiences.
Email marketing is a great way to reach Easter shoppers. It will also make your business stand out from the rest this Easter season. You can promote upcoming events, discount loyal customers, and highlight seasonal products with Easter-themed emails.
Your email campaigns must be customised for each segment to ensure your customers engage with your messages. Using Easter-themed words such as "Easter Sale", "Happy Easter", or other similar phrases in your subject line will increase people's interest and open rates.
Don't forget to include a call to action in every email. This will provide clear instructions to recipients on what to do next, whether they are visiting a website or attending an event. It could increase conversions for your company.
Easter presents a prime opportunity for businesses to boost sales, build brand awareness, and engage with potential customers through a well-planned marketing campaign. Entrepreneurs can effectively reach their target audience and stand out by leveraging digital and social media channels, offering special promotions and discounts, hosting events, and utilising email marketing. So, start planning your Easter marketing campaign today and make the most of this springtime holiday season!