There is a great deal involved in online marketing and any novice to the industry may find the endless streams of research and advice more than a little bewildering.
But online marketing, as with offline marketing, has the potential to enhance brand awareness and boost revenue streams considerably, provided you take the right approach and attitude towards business.
This article aims to clarify what you shouldn’t be doing when it comes to offline and online marketing:
Waiting
With the fast-paced world of the World Wide Web, any professional, forward thinking business would be foolish to use this word when it comes to making marketing plans. All companies who are trying to get ahead of the competition need to focus every moment of the business day on attracting new clientele, making sure they are satisfied with the service received and generating excellent revenue streams.
Whether today’s focus is on web analytics, SEO, lead generation, or any combination of online marketing techniques, it is essential to remain on the ball, focused and in control. And in the event that a business decides to wait around instead of being proactive on a given day, that business can rest assured that a successful business day does not lie ahead of them. Don’t wait; do, and you will undoubtedly reap the rewards of your hard work.
Bombarding
Many online marketers believe that bombarding clients with information, emails, text messages and other forms of communication will keep current and potential clients interested and engaged. But this without doubt has the opposite effect on customers.
When customers are bombarded with information they become disengaged with the brand, losing interest and generating a negative affiliation with the company. For example, some companies choose to send out frequent blast emails to their clients, which are generically written and not targeted at a specific individual.
Subscribers don’t want to be bombarded with endless messages. With today’s technological developments it is easier (and far more effective) to send specific, well-thought-out emails and messages that have been thoroughly planned beforehand. Email marketing can easily be used to build deep relationships with clients based on specific desires and preferences, so use it carefully, but use it to your advantage.
Using Negative Vocabulary
People have a tendency to make dramatic statements around the workplace such as ‘I can’t!’ If you want your business to excel you need to focus on using vocabulary and expressions that are positive and uplifting. This will have a positive and beneficial impact on all employees, ensuring that people are excited about getting involved and helping out, and ensuring that clients’ needs are met with in a positive manner.
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