Each website is unique in its own
way. Trends in e-commerce web design include animation, 360-degree product
previews and advanced filtering.
Trends don't guarantee high
conversion rates and great user experiences. Every e-commerce website should be
able to provide relevant and competitive information.
This list contains 10 essential
features that will attract online shoppers.
Good design should aim for
simplicity. You don't need to sacrifice elegance to achieve this goal. According
to studies, 76% of consumers believe that ease of use is the most important
attribute of a website.
Here at EWM, our goal is to make
it easier for shoppers to find what they are looking for faster, without adding
unnecessary complexity that could slow down the process of purchasing.
Online sellers can sell in
minutes, and if they are lucky, seconds. By providing comparison and shopping
filters, you can improve the user experience and augment the chances of a sale
These are some tips to make your e-commerce
website more user-friendly:
-Ensure your site is created with effective, visual navigation
-Adding an autocomplete option to improve search functionality
-Including pre-populated form
E-commerce websites should serve to support your business and act as a competitive advantage.
Mobile shopping accounts for 50%
of online transactions. A responsive website allows content to adapt to any
device to offer the best user experience.
After optimizing its mobile
website, Walmart saw an increase in mobile sales of 98%. Intelligentsia also
created a better mobile purchase experience, resulting in a 16% rise in mobile
It doesn't matter how many product
pages you have – or how few. With a mobile-friendly site, your ranking will
improve and your sales will increase.
High-Resolution Photos & Videos
No more posting one image with
just a few bullet points and no price tag. In fact, images are more valuable
than text. So much so, that multiple photos should be displayed per product –
from multiple angles. Photos should be high-resolution and optimized to load
quickly. User should be able to zoom in to get a better idea of the product.
Images are important technical
considerations, as they have the power to convert. Adobe states that images
that are slow to load or take too much time to load will result in a 39% drop among
According to Vanity Planet, they
experienced a 24% increase in sales by incorporating Instagram photos to their
Reviews are a valuable resource
for shoppers. They’re extremely reliable, and as such, many people turn to
reviews before making a decision to interact with a brand.
57% of consumers will only use
businesses with four or more stars. And while negative reviews might be
considered problematic to any business, they can actually be positive if the
business responds in a timely, professional and resourceful manner.
E-commerce websites can use
plugins from popular review platforms like Foursquare, Yelp and Facebook,
depending on their website functionality.
Paiwen paddleboards are one of the
most innovative e-commerce websites. They use reviews to build social proof and
Get Special Offers
Many e-commerce websites use
special offers as part of their standard marketing strategies via email, social
media, and text.
An e-commerce website listing
current promotions will drive more sales and improve SEO.
Some e-commerce sites
go one step further, using the header section as prime real estate to promote
exclusive offers. If shoppers know they are getting a deal, this encourages
them to spend more time on the site and buy more.
Wish lists! Everyone loves them.
One for fashion, another for books, and one for holiday gift ideas. Save, shop,
and then share!
E-commerce websites that don't use
wish lists are losing revenue. What could be better than customers saving items
they like for future reference? This remarketing technique increases their
chances of returning to your site and actually following through with another
Some e-commerce websites do not
have brick-and-mortar stores. However, any e-commerce site with
brick-and-mortar stores must offer a ‘find-in-store’ feature.
Online shopping is a popular way
for shoppers to do their research before making a purchase. This is especially
true of millennials, who often research online before buying in-store. It is
easy to find out which local shops have the products you need, because
oftentimes, people don’t want to wait for an item to ship; they want instant
The mere mention of ‘You might
like this’ trigger a release of serotonin, which signals curiosity and
excitement. An e-commerce site's ‘Related Items’ feature creates that desirable
stickiness effect, which many marketers strive to achieve.
This is how it happens:
Let’s say you’ve added the AeroPress
coffeemaker to your shopping basket.
One section says ‘You might like
Do you want fair-trade, freshly
roasted whole coffee beans? Perhaps a digital scale that measures the exact
amount of coffee grounds needed to make the perfect cup?
The picture is complete.
An online seller using the ‘similar
items’ feature to sell more is signaling to the buyer that they understand them
on a deeper level. Aside from including similar items and similar product
categories, merchants can also include a ‘people who purchased this item also
searched for…’ section.
Frequently Asked Questions (FAQ)
Complex transactions require trust
with the seller and detailed information when purchasing products online.
For example, to feel confident
when purchasing a watch, merchants will need to confirm that it is authentic
and provide detailed information about the product.
A section containing additional
information provides answers to frequently asked questions, which builds credibility
and confidence in the buyer.
Online sellers and brands that
build trust with buyers emotionally can be a source of advocacy and brand
It is evident that social
connection is important, and thanks to advances in technology, it’s now easier
than ever to build relationships with others.
Online sellers will be able to
brand themselves by linking social profiles and user-generated material with
their e-commerce sites.
Shoppers are bombarded with
constant messages of ‘Buy now’ or ‘Don’t miss out on this deal’. Brands that interact with customers on a
social level are so much more likely to create loyal, returning customers.
E-commerce brands can use social
media to be authentic and create an emotional connection with customers through
Create Amazing Shopping
When it comes to establishing your
e-commerce website, there are certain features that are probably implemented
without hesitation (such as high-resolution images, security features and
contact information), and others that take more convincing.
For instance, some might be
hesitant to include user-generated reviews and social sharing elements. Merchants
know that these are the hallmarks of a good design and are best practices, but
for one reason or another, they have not yet implemented them.
It's never too late to get
Looking to improve your digital
presence and engage with a greater audience? Contact EWM today to discuss your
precise web design needs.
Contact our team today.
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