Content marketing has the power to be at the heart of your online success and remains one of the most important ways to engage with your target audience and promote your products or services.
Content marketing can include:
But content marketing can only be successful if the content produced is of the highest quality. That content needs to be well researched, well written and valuable to your readers. It needs to stand out from the crowd with good use of synonyms and excellent spelling, grammar and punctuation.
It also needs to appeal to your specific readership time and time again. Once you know and understand your clients you will be able to create content that appeals to them.
In addition to being well written your content should also be visually appealing. Today, a heavy emphasis is placed on the visual, including the use of eye-catching images and content that is broken up into digestible paragraphs with plenty of bullet points and numbered lists.
You also need to post content on a regular basis, but not too often. Around once or twice per day is recommended and all content should also be synchronised on your social media platforms in order to better promote it.
Benefits of Content Marketing
Increases Company Visibility
A blog on a company website increases the visibility of your business by 55%, thus attracting a wider audience and increasing potential sales. Companies with blogs also receive 97% more inbound links, which is a big factor in determining your Google page rank.
Helps you to Reach out To a Wider Audience & Spread the Word about your Business
Blog posts and other online content are automatically indexed by search engines such as Google. The more pages you produce the more links you produce, which is excellent for improving your website’s SEO. People also like to read well-written content. This encourages them to buy into a brand and recommend that brand to friends and family.
Improves Branding
Today’s consumers prefer to get to know a company through its content, so having well-written and appealing content is a great way to improve brand awareness and influence people’s buying decisions. This in turn has the power to increase revenues.
Here at 8 Ways Media we are passionate about high-quality content creation, which is why we’ve written so many posts about content marketing (as you can see here, here and here). Our articles are also available in audio format for increased accessibility.
Related articles.
