Over the past few years social media management has become an integral part of most businesses, playing a fundamental role in one’s marketing strategy. However, social media management is quite a challenging task and it can be difficult to gather solid results from your hard work.
If you cannot afford to outsource someone for social media management then you will need to learn how to effectively interact and engage with your followers and schedule all posts. If the thought of doing this seems overwhelming, then you need to consider social media dashboards.
What are Social Media Dashboards?
Social media dashboards are an excellent way to keep on top of things. They facilitate the entire management process, syncing all of your social media accounts – from Facebook, Google+, LinkedIn and Twitter, into one place.
In addition, the dashboard gives you access to all of your social media analytics, meaning that you don’t need to plough through each of your accounts individually to find out about your latest statistics.
Social Media Dashboards: What are the Benefits?
Social media dashboards possess endless benefits including:
Productivity
These tools are the perfect way to avoid logging in to your respective social media accounts – meaning that you won’t waste time getting lost in a sea of social media updates and everything remains in perspective.
Scheduling
A social media dashboard allows you to schedule all of your social media posts without having to do them manually. Whether you want to post that Tweet later on tonight along with that Facebook post first thing tomorrow morning, you can do so with ease through your social media dashboard.
Tracking
Social media dashboards also allow you to keep track of what your competitors are doing. This gives you ammunition for future posts and is also a good way to reach out to an even bigger audience.
Analytics
Finally, your dashboard will give you a clear-cut view of which posts were a hit with your audience vs. which ones were a flop. This is the ideal way to establish what works with your followers, enabling you to more successfully craft future posts.
Examples of Social Media Dashboards
Some of the most prominent social media dashboards out there include Buffer, Cyfe, Hootsuite, Sendible and Social Sprout. It is certainly worth your while investing in one of these tools to facilitate the entire social media management process and make everything more straightforward.
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