Search engine optimisation rules are constantly changing and as such it can be difficult to keep up with the latest guidelines and know what is expected from your content. What may have been important previously may no longer be important today.
This article aims to outline the best practices associated with current SEO trends.
Mobile SEO
Your number one priority for 2014 should be to optimise your website for mobile usage. The first step in ensuring this is to create a responsive web design that is compatible with mobile phones and all other portable devices.
While keeping high quality content creation in mind it is also important to tailor that content to a ‘mobile’ readership, keeping in mind that mobile readers are on-the-go and therefore need readily available, actionable information.
Finally, voice search queries are on the rise so your content needs to be searchable with this in mind.
Keywords Research
Researching keywords is very important as you need to know exactly what words and terms your target audience are searching for. Your goal as a business is to rank your website as highly as possible on keyword searches, and this is only achievable by using the right keywords.
One of the easiest and most resourceful SEO keyword planners is Google’s Keyword Planner, which helps you to find keyword suggestions, find out how much competition there is for those terms as well as the amount of volume. This tool is used by thousands of people from across the globe as it is an expedient way to discover the best keywords to use to boost your website.
Link Building & Content Strategy
High quality link building is a time-consuming but incredibly valuable SEO strategy. Links are highly valuable in the search ranking algorithm which is why it is fundamental to build inbound links.
On-Page SEO
On page SEO elements have changed very little over the past few years. High quality content creation is still of paramount importance, and needs to be taken into consideration with respect to your content as well as your URL, title tag, heading tags and all Alt image tags.
Other important aspects include updating your blog with high quality content creation frequently, as well as targeting topics instead of keywords. Instead of crafting your page around one or two keywords, you should focus on a particular topic or theme.
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