Endorsement marketing involves the use of a familiar figure to promote a service or product. Endorsements are a crucial part of the branding process and give your company an edge in its mission to stand out from the crowd and raise awareness.
What Exactly is Endorsement Marketing?
Endorsement marketing focuses on promoting your goods or services by getting a well-known figure to endorse them for you. This can be achieved through television advertisements, launch event appearances or online marketing campaigns.
Celebrity Endorsements
Celebrity endorsements can really make a huge difference to the overall brand awareness and profitability of your business. People are captivated by celebrities, aspiring to be like them in every way possible. By seeing a celebrity using your goods, products or services, people are far more inclined to do the same themselves, thus boosting sales significantly.
If you are creating offline marketing campaign using television, radio or print, you could some well-planned PR strategies that involve a familiar figure. Likewise, online marketing campaign can include the same figure, enabling you to reach out to a huge target market and attract them to your brand.
Personal Endorsement
However endorsement marketing doesn’t necessarily have to involve a celebrity or well-known figure. It can involve getting personal endorsements from clients, who recommend your goods or services to their friends.
In some instances, many people do not actually trust celebrity figures who are endorsing goods or services because they know that they have been paid a fee to praise those goods. Alternatively, clients who are committed to your brand strategy are more likely to speak from the heart when they talk about your business.
To receive positive endorsements from your clients you need to provide exceptional customer care and support. This will ensure that you receive unsolicited personal endorsements that stand out from the crowd.
Endorsement Pros and Cons
Celebrity endorsements can reap huge rewards for any business, but they also have endless pitfalls that businesses need to take into account before considering using them.
Celebrity endorsements build brand equity, help people to remember advertisements and also ensure that a business’s branding stands out from the crowd. However it is absolutely vital that the right celebrity is chosen, as in the unfortunate instance that the celebrity’s public image crumbles, sales figures can drop in accordance. Furthermore, if a celebrity endorses too many brands, the product risks becoming devalued and ignored.
Related articles.
