Retargeting Ads and Email Marketing: How they Work Together

Discover how Google’s retargeting ads and email marketing work together to boost website traffic and ensure you reach a wider audience…


Ramzi Chamat / 8 Ways Media
2018-01-09 09:10:00

A person sitting at a wooden bench holding a tablet

Last month, we learnt about Google’s new remarketing ads in MailChimp, an intelligent tool for retargeting potential customers.

Today, we’re going to discuss how Google’s remarketing ads (also known as retargeting ads) can significantly boost traffic to your site and help you to reach a wider audience through different channels when you combine them with email campaigns.

Appealing to your target market

For most MailChimp users, email is an essential element of their marketing strategy. However, before sending out your next email, it’s wise to set up a retargeting ad to ensure you’re recapturing people who click through to your site and then leave.

If your website gets at least 100 monthly visitors, retargeting ads will work in the background and are designed to bring people back who have previously expressed an interest in your brand and are now ready to buy. Combining email marketing with retargeting ads is a fantastic way to build visibility for your brand and enhance your chances of generating a sale.

Most people need to hear a message seven times before they decide to buy a product or service, so this is a great way to enhance your brand, reach more site visitors and build an audience.

For instance, let’s say you want to promote your latest collection or an upcoming event. Simply set up an email featuring carefully worded content and a clear Call to Action. Then, set up a retargeting ad, so your customers will see the same message through different channels, thus doubling your exposure and enhancing their chances of returning to your website.

A lady sitting on a laptop. She has a pamphlet beside her and a mobile phone.

How to Combine Retargeting Ads with Email

To combine retargeting ads with email marketing, simply connect your website to MailChimp (if you haven’t already done so). Then, set up your retargeting ad and publish it. Once you’ve done this, send a carefully crafted, well-designed email – complete with compelling Call to Action – to drive people to your website. You will need to leave your ad to run for around a month before you can expect to see notable results, as retargeting is typically a long-term strategy.

Thanks to in-depth ad reports and statistics, you’ll be able to determine what’s working and what’s not when it comes to your campaigns.

You will have access to information such as:

REACH: People who have seen your ad

IMPRESSIONS: Total number of times your ad was displayed

CLICKS: The number of clicks your ad received

FIRST TIME BUYERS: The number of people who clicked your ad and bought something for the first time

TOTAL REVENUE: The amount of money your ad made (excluding shipping and tax)

COST PER CLICK: The estimated amount you spend each time a viewer clicks your ad

AVERAGE POSITION: A Google reporting statistic showing how your ad ranks compared to others in their ad network

AVERAGE DAILY BUDGET: Average cost per day on the ad

TOTAL COST: The current cost of your ad

TOTAL PRODUCTS SOLD: Total number of products sold through your ad

TOTAL ORDERS: Total number of orders generated by your ad

AVERAGE ORDER AMOUNT: Average order amount for orders generated by your ad

RETURN ON INVESTMENT (ROI): Measure of the return you receive for the money you spent on the ad

With insights such as these, you will be able to adjust your campaign accordingly to improve your strategy and results.

If you’re seeking help with your ad campaigns, look no further! Our team of experienced specialists can help you with every aspect of your ad campaigns. Get in touch to discover more.

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