Dylan said, ‘The times they are a-changing.’ While this song was written almost
60 years ago, the lyrics remain prevalent to this day. If anything, things are
changing at an even faster pace than ever before thanks to the internet –
including social media marketing trends!
businessowner, it can be difficult to keep up with this constant flux of
changes. One moment you’re on top of the latest trends and your social media
marketing strategy is all going to plan. The next thing you know, there’s been
a shift and the latest trends have evolved to something entirely different.
where we come in.
of marketing professionals specializes in remaining afloat of the latest social
media marketing trends (amongst others). Our industry specialists attend trade
associations and industry conferences, look for gaps in the market, watch
industry developments and stay close to the data, all of which enables them to
stay ahead of the trends.
discuss some of this year’s most prevalent social media marketing trends:
video marketing is a major digital strategy already, live video looks set to
really kick off this year.
exploring live video as a way to connect with their customers on a much deeper
fact, live video has exceeded demand for video content. Currently, live videos
are being broadcast on Facebook, Twitter, YouTube and Instagram, because a
staggering percentage (82%) of audiences prefer live videos.
also been an increase in popularity for celebrities and public figures to
appear on brands’ live videos. Having a casual live chat is a superb way to
pique your audience’s interest and show that your brand is modern, relevant and
ahead of the latest trends!
already dominant in 2022, and will remain so for 2022 and beyond. However, we
will see changes in how brands interact with influencers.
instance, we are more likely to see a series of social media promotion posts
from an influencer, instead of a single one.
more, we can expect to see bigger brands collaborating with micro-influencers
and niche bloggers, for a more inclusive and transparent approach to marketing.
efforts will be needed from influencers in the form of demos, long-form content
and how-to’s, instead of simply posing with the product.
else you can expect to see more of is exclusive content from influencers, which
will be available under a paid subscription model.
also expect local targeting to become more widespread in 2022, especially by
geo-tagging their social media posts and stories.
enables users to search by location, which makes local brands easier to
discover. Further, Facebook, Instagram and Twitter promotions allow businesses
to target audiences from a specific location.
This is where Google Performance Max campaigns are particularly useful.
out to local audiences is a superb way to generate brand awareness and increase
your return on investment.
An End to
gaining as many ‘Likes’ as possible has been a huge part of social media for
many years now. However, Instagram is set to launch a feature where likes
remain private to audiences.
hasn’t been officially launched yet, tests are currently being carried out. So
sit tight; 2022 could well be the year where we finally shift our focus from
number of likes to the genuine quantity of your content.
Content will Remain Huge
content is incredibly popular right now, and will remain this way for the
brands are opting for video content over images and written content, due to its
power to quickly connect with audiences and maintain their interest.
huge success of TikTok, Instagram has introduced ‘Reels’, a similar feature
that allows users to create and share short videos.
looks set to become one of the top social media apps for 2022.
launch in 2016, TikTok has burst in popularity.
more businesses can be expected to jump on the bandwagon by creating short and
creative videos to engage audiences and augment brand awareness. The platform
is also a superb way to create a short yet effective videos to pitch their
products and services.
What social media marketing trends
do you anticipate for 2022?
Contact EWM today to discuss your
social media marketing needs.
Storytelling and Branding
Google Performance Max