Prevalent Social Media Marketing Trends in 2022

Here we discuss some of this year’s most prevalent social media marketing trends.


Ramzi Chamat / 8 Ways Media
2022-06-15 08:02:00

As Bob Dylan said, ‘The times they are a-changing.’ While this song was written almost 60 years ago, the lyrics remain prevalent to this day. If anything, things are changing at an even faster pace than ever before thanks to the internet – including social media marketing trends!

As a businessowner, it can be difficult to keep up with this constant flux of changes. One moment you’re on top of the latest trends and your social media marketing strategy is all going to plan. The next thing you know, there’s been a shift and the latest trends have evolved to something entirely different.

That’s where we come in.

Our team of marketing professionals specializes in remaining afloat of the latest social media marketing trends (amongst others). Our industry specialists attend trade associations and industry conferences, look for gaps in the market, watch industry developments and stay close to the data, all of which enables them to stay ahead of the trends.

Below we discuss some of this year’s most prevalent social media marketing trends:

Live Video

While video marketing is a major digital strategy already, live video looks set to really kick off this year.

Brands are exploring live video as a way to connect with their customers on a much deeper level.

In actual fact, live video has exceeded demand for video content. Currently, live videos are being broadcast on Facebook, Twitter, YouTube and Instagram, because a staggering percentage (82%) of audiences prefer live videos.

There’s also been an increase in popularity for celebrities and public figures to appear on brands’ live videos. Having a casual live chat is a superb way to pique your audience’s interest and show that your brand is modern, relevant and ahead of the latest trends!

Influencer Marketing

This is already dominant in 2022, and will remain so for 2022 and beyond. However, we will see changes in how brands interact with influencers.

For instance, we are more likely to see a series of social media promotion posts from an influencer, instead of a single one.

What’s more, we can expect to see bigger brands collaborating with micro-influencers and niche bloggers, for a more inclusive and transparent approach to marketing.

Greater efforts will be needed from influencers in the form of demos, long-form content and how-to’s, instead of simply posing with the product.

Something else you can expect to see more of is exclusive content from influencers, which will be available under a paid subscription model.

Local Targeting

We can also expect local targeting to become more widespread in 2022, especially by geo-tagging their social media posts and stories.

Instagram enables users to search by location, which makes local brands easier to discover. Further, Facebook, Instagram and Twitter promotions allow businesses to target audiences from a specific location.

This is where Google Performance Max campaigns are particularly useful.

Reaching out to local audiences is a superb way to generate brand awareness and increase your return on investment.

An End to Instagram Likes

Yes, gaining as many ‘Likes’ as possible has been a huge part of social media for many years now. However, Instagram is set to launch a feature where likes remain private to audiences.

While this hasn’t been officially launched yet, tests are currently being carried out. So sit tight; 2022 could well be the year where we finally shift our focus from number of likes to the genuine quantity of your content.

Video Content will Remain Huge

Video content is incredibly popular right now, and will remain this way for the foreseeable future.

In fact, brands are opting for video content over images and written content, due to its power to quickly connect with audiences and maintain their interest.

After the huge success of TikTok, Instagram has introduced ‘Reels’, a similar feature that allows users to create and share short videos.

Speaking of TikTok…

TikTok looks set to become one of the top social media apps for 2022.

Since its launch in 2016, TikTok has burst in popularity.

More and more businesses can be expected to jump on the bandwagon by creating short and creative videos to engage audiences and augment brand awareness. The platform is also a superb way to create a short yet effective videos to pitch their products and services.

What social media marketing trends do you anticipate for 2022?

Contact EWM today to discuss your social media marketing needs.

Useful Links:

Storytelling and Branding

Google Performance Max

Instagram Reels

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