The Power of Product Placement

Product placement is a powerful marketing tool that helps businesses to promote their goods or services in a subtle yet highly effective manner.

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Ramzi Chamat / 8 Ways Media
2014-06-16 18:49:00

Product Placement is when a company pay a movie company or TV channel to include its brands or products within that movie or TV show. For example, a car manufacturer might pay for a character to drive one of its cars in a scene of the movie. Product placement is a powerful marketing tool that has long been used by small and large businesses alike to improve brand awareness and generate more leads.

Product Placement Remains Profitable

Product placement is a subtle marketing technique that aims to create positive branding with a product or service. It has the power to work on many different levels including emotional, physical and psychological.

For example when a particular product is seen on a regular basis in a TV show, viewers begin to develop a positive relationship with that product, often without even realising it. This is because they are emotionally attached to the TV show that they watch. This in turn can lead to a long-term relationship with that product or service, which ultimately contributes to positive brand awareness and intense loyalty.

Does Product Placement Actually Work?

The marketing world is becoming increasingly complex. Businesses are seeking increasingly innovative ways to appeal to a mass market without seeming too pushy or forthright. As such they are capitalising on a combination of techniques including product placement.

There are endless examples of successful product placement. One of the most notable examples comes from Beats Electronics, whose products have appeared in countless music videos, films and advertisements. Beats also took advantage of 2012’s London Olympics to gain a foothold in the market.

To achieve this they created an individual pair of Beats headphones for every participant in attendance. The end result was a powerful marketing strategy that generated unprecedented results.

Beats have again and again demonstrated the power of unconventional marketing by ignoring the rules and capitalising on current public consciousness. As such they have gained a strong, high-profile market edge that is very close to the beat of popular culture.

What are the Rules for Product Placement?

In today’s multifarious marketing environment there aren’t really any dead-set rules for successful product placement. The trick is to think outside the box, engage deeply with your clients and create something innovative and memorable. This in turn will result in a powerful loyalty in the product that will create long-term results.

 

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