Outreach PR: 4 Social Media Tips to Promote a Charity

Outreach PR is a cost-effective way to reach out to countless people to promote your charity. Thanks to social media this is now easier than ever.

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Ramzi Chamat / 8 Ways Media
2014-06-23 11:26:00

If you are operating a charity or other not-for-profit organisation then it is essential that you use offline and online marketing strategies that are inexpensive yet highly effective. Otherwise you will be unable to successfully promote your charity or organisation and raise awareness of your message through outreach PR.

One of the most powerful and effective marketing strategies that can be used by not-for-profit organisations and charities includes social media management. Social media is a low-cost, all-encompassing and resourceful online marketing tool that has the ability to reach out to thousands of people – but needs to be used correctly in order to work its magic.

Listed below are some top tips when using social media for outreach PR:

1. Be Active & Responsive

Social media shouldn’t just be sitting there doing nothing: it needs to be working hard in order to be effective. It’s no good setting up a Facebook page, a Twitter account and a Pinterest page if they are going to be sitting there idle. You need to have a robust social media management strategy in place that is active and responsive.

First things first you need to keep people actively aware of what your not-for-profit organisation or charity is up to. Whether that means hiring a social media manager or establishing a social media routine, it doesn’t matter. Provided you have one person (or a group of you) working hard to maintain the social media pages, you will gradually begin to generate notable results.

If you are going it alone, use catchy tweets and take plenty of images to keep people intrigued and engaged. Even if you don’t post every day it doesn’t matter, as long as the account remains active and has some activity at least once or twice a week. Set up a schedule that ensures you create new outreach PR content for the social media pages and have a specific time to respond to tweets or other messages. This maintains the momentum and keeps your followers involved in your activity.

2. Be Conversational

Social media is a conversation so always keep that in the back of your mind when interacting with users. Avoid simply broadcasting information in a drone, monotonous voice. You need to appeal to the hearts of your friends, followers and constituents by truly engaging with them. Ask questions, request feedback and involve them in the decision-making process.

Maintaining a conversational approach to social media will have positive long-term implications for your charity or organisation. Those followers will also be more likely to spread the word with friends and family which will boost brand awareness and improve charitable donations.

3. Keep your Social Media Profiles Aesthetically Appealing

When people converse with a platform they want to see the face behind the voice, so keep your pages as aesthetically appealing as possible by including a relevant and interesting profile picture. Outreach PR is about maintaining a genuine, authentic voice that accurately reflects the branding of your organisation – this is what people want to relate to when they follow you.

4. Be Passionate

Last but not least, be passionate about what you are doing. Your readers will pick up on your passion and will thus be more likely to engage with you and share your brand with others. Enjoy the social media management process and you will without doubt reap the results of your hard work.

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