Outdoor advertising used to be one of the most popular ways to appeal to a large target audience. Used by countless businesses from across the globe, its intention was to capture the attention of potential clients and thus bring additional value to a company.
With the dawn of the internet, online marketing fast took over as the most prevalent way to advertise goods or services. Social media now enables businesses to reach out to thousands of people with the blink of an eye, while many businesses are also turning to lead generation, high quality content creation and SEO to reach out to their target market.
As a result of the power of online marketing, many businesses turned their backs on outdoor advertising, choosing instead to focus on new and alternative options. Nevertheless outdoor advertising has gradually made its way back as a popular advertising strategy, as businesses device brilliant and creative outdoor ad campaigns that truly think outside the box.
Outdoor Advertising: Examples
Some examples of outdoor advertising campaigns include a huge poster on the side of a tall building of a dog jumping up in the air. Hovering above the entire advertisement is a red ball which the dog appears to be reaching towards. Behind the dog is a plain black background which draws attention directly to the dog. In the bottom right corner of the advert is a picture of Pedigree dog food, implying that the dog food gave the dog the energy he needed to chase the ball.
The advert is simple yet effective. The viewer’s eyes are immediately drawn to the three main subjects: the dog, the ball and the bag of food. Passers-by are able to digest the advert quickly whilst being certain to remember it as a result of its simplicity.
Why use Outdoor Advertising?
Despite the power of online advertising, outdoor advertising plays an essential role in marketing. Today’s innovative solutions ensure that businesses from all walks of life can devise clever, unusual and compelling outdoor advertising campaigns that generate results. Businesses can choose from any number of options including:
- Billboards
- Posters
- Wall paints
- Newsletters
- Dustbins
- Bus stops
- Apartment buildings
Outdoor advertising is ideal for promoting your products or services in a specific geographical location. It is a rich and diverse communication medium that enables designers to take advantage of a unique area of creativity. If done correctly, it has the power to attract a large target audience and add huge value to any business.
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