If you run a business the chances are that you have considered setting up a blog as part of your online marketing efforts. The truth is that a blog can bring in countless online marketing benefits to your business, and it is therefore definitely worth investing the time and effort into creating a blog if you haven’t already done so.
Some of the biggest benefits that blogging brings are outlined below:
Boost Search Engine Optimisation Results
Search engines are hungry for new, fresh content. When you blog on a regular basis, Google and other search engines will acknowledge this activity and index it, which improves your visibility on search engine results pages (SERPs).
When your online marketing content show up in people’s search engine results pages, this encourages them to click through to learn more, which in turns drives traffic, boosts conversions and improves sales.
Connect People to Your Brand
Blogging also allows people to see a more personal side to your business and connect with your brand. Blogging is, by nature, more informal in nature and as such you can quickly build trust with your readers as you craft the personality, vision and corporate standards of your business through your blog posts.
Become an Industry Leader
Within a short period of time, you can become an industry leader by creating interesting and well-researched blog posts. People will automatically resort to your blog to discover your latest posts, and these readers can quickly be converted into paying customers who visit your website to make a purchase.
Develop New Relationships with Current and Potential Clients
Blogging is also a great way to engage with current and potential clients, as it gives you the opportunity to ask questions and encourage readers to leave comments at the end of your posts.
When readers leave questions and comments, be sure to respond to them within 24 hours to show that you are actively engaged with your readers and care about their opinions. Over time, you will form relationships with these readers, which is a fantastic way to improve brand awareness and attract sales.
A Low-Cost Online Marketing Strategy
Blogging is a low or even no-cost online marketing strategy. All you need to do is add a blog section to your website and create blog articles that you post regularly. If you don’t have the time to do this yourself, hire a professional writer to create high-quality content and market your blog on your behalf.
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