Lead Generation: A Marketing Solution that Matters

Lead generation is an inbound marketing technique that helps to promote your business, drive traffic to your business and increase sales.

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Ramzi Chamat / 8 Ways Media
2014-05-30 12:01:00

Lead generation is an offline and online marketing solution that aims to genuinely attract people to your business. If done correctly it can help your business to boost sales and save it from being perceived as frustrating or overwhelming or one that bombards potential consumers with emails, phone calls and messages. In today’s complex marketing world, it is no longer acceptable to cold call or travel door-to-door to generate leads.

What Exactly is a Lead?

A lead is someone who has shown interest in your goods or services. There are numerous ways to establish leads, such as:

  • Completing a form to download content such as a webinar or e-book
  • Sharing personal details in exchange for a voucher or coupon
  • Filling out a job application
  • Subscribing or following your website’s blog

All of the above examples demonstrate an individual’s interest in your products or services, but there are plenty of other ways to generate leads.

What are the Benefits of Lead Generation?  

Lead generation is an inbound marketing strategy that takes place once your audience is present and ready to be converted into leads.

From a business point of view it is a fantastic way to build high-quality, relevant relations with existing and potential clients. It entices them to your brand, making them interested enough to subscribe to emails or sign up for more information. Your ultimate goal is to create a vast lead generation database of customers who possess a genuine interest in your brand so that they can take further action from here.

In order to establish good leads you will need:

  • A well-thought-out lead generation strategy
  • A solid budget
  • A clear initiative
  • A specific time frame

In summary, lead generation is an inbound marketing strategy that compels potential clients to learn more about your business and take action. Whether by filling in a form, subscribing for an offer or taking action to subscribe to something, it enables you to garner quality leads from people who have a genuine interest in your brand.

Though generating leads to boost sales is not always suitable in isolation, when combined with other marketing strategies such as search engine optimisation (SEO), high-quality content creation and targeted SMS services, it has the potential to promote your business and drive traffic to your site in order to boost sales.

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