Key Brand Management Tips Inspired by the World’s Biggest Brand

Coca-Cola is one of the biggest brands in the world with a powerful and effective brand management strategy. Read these brand management tips to learn more.

rchamat

Ramzi Chamat / 8 Ways Media
2014-11-13 11:15:00

Coca-Cola is one of the most successful brands in the world. Selling billions of bottles daily, this brand is purchased by billions of people from across the globe and is sold in almost every country in the world. Worth $77.8 billion, Coca-Cola has created strong emotions with its clients through success brand management, which keep them coming back for more.

Some of the key aspects of Coca-Cola’s brand management include

Focusing on the best lines

Coca-Cola focuses only on the most profitable products. It focuses specifically on the products that generate a high-income return, and over the years has phased out those products that weren’t generating the income the company needed to succeed.

Reinvesting

This simply refers to reinvesting profits to keep the business alive and flourishing. By reinvesting its profits the company is able to create a strong base from which profits can be made tomorrow.

Concentrate on the Client

To operate a successful brand management strategy you need to focus on exactly what your client wants and deliver even more. Coca-Cola has thrived to differentiate itself from the competition and has done so time and time again over the many decades that the brand has been in existence.

Distribution

Coca-Cola’s direct customers include cinemas, newsagents, local shops, petrol stations, clubs, fast-food restaurants and supermarkets. In this respect the particular marketing focus is on providing high quality delivery, promotional services and top sales support. By focusing on these elements the buyer is viewed as a reliable beverage supplier.

Differentiation

With effective branding, Coca-Cola has created an intense desire for the brand in the consumer. Over the years, the Coca-Cola trademark has become synonymous with a refreshing, reliable and delicious beverage that cannot be outsmarted.

Closing Thoughts

As a start-up business you should make it your priority to develop a brand management strategy that is powerful, evocative and effective. Ultimately, you want to create a brand that will keep your clients coming back for more, time and time again. With successful marketing, product research and development, your brand and your business will gradually generate a high return on investment that you can continue to reinvest into a powerful business. 

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