Social media management is gradually becoming a more significant and valuable position within a company. If done correctly it has the power to expand your client base, and for that reason should never be overlooked.
To be good at social media management it is essential that you have a strong understanding of all social media platforms and networks. The most paramount include Facebook, Twitter, Pinterest, LinkedIn and Google+ though there are countless others to be aware of.
What does Social Media Management Involve?
Social media management involves:
- Extending your reach into the community
- Building two-way communication
- Building brand awareness
How does Social Media Management Work?
A social media manager is essentially the voice of your brand to your community of followers. He or she creates customised content and develops a creative strategy for social platforms such as Facebook or Twitter.
With social media management one must build communication solely on social platforms. The goal is to generate a voice that successfully matches the branding of your business, in order to increase brand awareness and enhance sales.
A social media management is responsible for working with marketing, branding and PR teams to develop campaigns and monitor them. He or she manages the overall efforts of a brand’s social media presence whilst focusing on the larger scope of online marketing and online brand strategy.
Another responsibility of a social media manager is to ensure that all content is conceptualised to generate conversions. Finally, unlike other roles (e.g. community manager) social media management is specifically focused on online campaigns.
Characteristics of a Social Media Manager
- Self-motivated
- Attentive
- Influential
- Creative
- Adaptive
A Successful Social Media Manager:
- Posts frequently
- Responds to all communication – both good and bad
- Keeps all posts relevant
- Asks customers to ‘like’ or ‘follow
- Likes a follows other businesses and asks them to do the same
There are no solid rules when it comes to posting content on social media sites. Some ideas include:
- Community announcements
- Relevant information (what’s everyone talking about?)
- Photos
- Local coupons (e.g. details of surrounding merchants, restaurants and retailers)
- Local employer information (what’s relevant to your market?
Social media is changing on a moment-by-moment basis so social media managers must be good at researching what is currently happening in the world of social media. All new social networks need to be known about as soon as they arise, in addition to any new SEO software.
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