Innovation, Elevation, Evolution: Experiential Marketing

Experiential marketing is an innovative way to appeal to an increasingly distracted audience. It helps users connect with a brand & build an affinity with it.

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Ramzi Chamat / 8 Ways Media
2014-03-19 15:09:00

Experiential marketing is a relatively new concept to impact the marketing industry, as businesses from all walks of life seek unique and innovative ways to engage with their audience.

As the world of offline and online marketing becomes increasingly complex and competitive, businesses are seeking more unique and compelling ways to market their products and promote their goods.

 

What is Experiential Marketing?

Experiential marketing is a tangible way to help the user connect with your brand, bringing it to life and helping it to stick in the mind of the recipient. One of the main purposes of experiential marketing is to stimulate positive word of mouth and encourage discussions on social media.

It involves touching, feeling or viewing a brand in a physical environment, giving the user a holistic experience that is both memorable and engaging. It can also encompass a range of other marketing techniques, such as guerrilla marketing or sampling.

 

The Impact of the Experiential Marketing Industry

The experiential marketing industry is growing dramatically, with more and more businesses allocating their budget to this unique marketing venture.

If successfully carried out, experiential marketing can play a significant role in attracting people to your brand and fuelling the growth of your business.

Ultimately, the primary goal of this ‘buzz’ is to sell your goods or services on a broader and deeper level, and can be far more effective than traditional marketing techniques such as outdoor advertising or printing materials.

And although modern, online marketing techniques such as SEO, social media management and so on are clearly effective in their ability to attract and retain a clientele, it is experiential marketing that gets to the core of the user: it truly engages with all of the senses, triggering one’s physical, emotional, sensory, aural, and visual senses simultaneously.    

This in turn creates in the client a deep association with the product, resulting in a lifelong commitment to that brand

 

Evolution, Revolution

In essence, experiential marketing is both evolutionary and revolutionary. As time passes these strategic campaigns are becoming increasingly intelligent and compelling, creating lifelong memories that evoke in the user a sense of desire for the products or services being offered.

8 Ways Media understands the importance of accurately marketing your business, enabling it to grow and expand on an international scale. In order to do this successfully the 8 Ways crew will help you to establish an innovative experiential marketing strategy that is creative, memorable, inspiring and effective. 

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