The Importance of Video in Online Marketing

What’s so special about video as a form of content marketing? Read on to find out..


Ramzi Chamat / 8 Ways Media
2016-02-05 08:00:00

Video is taking the content marketing world by storm and has the potential to truly launch your business directly into the limelight. Today, creating video is becoming the norm rather than the exception, and countless businesses are jumping on the video-making bandwagon in an effort to maintain the interest of an increasingly distracted audience and attract an even bigger audience.

Countless consumers prefer to watch a video as opposed to reading an article on the same subject matter. Video – when done properly, can succinctly get its point across in an engaging, interesting and captivating manner.

A report carried out by Cisco predicts that video will account for 69% of consumer internet traffic by 2017. Video marketing is growing rapidly in popularity and more than 50% of companies are making use of the video medium.

What’s so special about video as a form of content marketing?

Just one visit to YouTube reveals the truth about the popularity of video as a form of content marketing. Billions of people log in to the site every single month while more than 20 million people in the UK alone watch an online video at least once a week.

Numerous brands have created videos that have gone viral, including Facebook’s ‘What’s on your Mind?’ video campaign, YouTube’s ‘Rewind 2015’ and Google’s app campaign. The success of these videos, and countless others, demonstrates the intrinsic shareability of videos and the power that they have to engage people, boost social media numbers and encourage followers to interact with a brand.

Many small businesses might argue that they simply do not have the budget to compete with big brands when it comes to making videos; however this simply is not true. Any business, yno matter how small, can create a video. The cost of producing a video is far lower than it was in previous years, while you do not need in-depth tech skills in order to create a video. Apps such as vine enable businesses to create and upload six-second videos, ensuring that even the business with the smallest of budgets can get involved in video creation.

That being said, it’s still important to create a video that is designed with your specific audience in mind. Your video needs to be interesting, relevant and useful. It also needs to get your business’ message across in a creative way while having an obvious purpose, otherwise, you are wasting valuable time and money that could be invested into other marketing channels.

Once your video has been created you shouldn’t upload it just a single social media platform or channel. Be sure to promote it across a number of channels including email, your website or blog and of course, every social media platform you are present on.

Don’t just jump on the video marketing bandwagon for the sake of. Really think about why you are creating videos and what you intend to achieve from your videos. If you pour your heart and soul into creating the most outstanding video possible, you can be sure that this will be just the beginning of video marketing for your business. 

About 8 Ways Media

8 Ways Media is a leading branding and web design agency based in Switzerland. The agency, which has more than 20 years of industry experience, offers creative, inspiring video services guaranteed to compel an increasingly distracted audience. Get in touch today to learn more about 8 Ways Media's video creation services.

Interested to meet digital professionals?

Let’s discuss your project and try to find the best solution for your needs.