How to Set your Business Apart from the Competition: Branding

How can you set your business apart from the competition in a highly saturated environment? Here’s our guide on how to properly brand your business!


Ramzi Chamat / 8 Ways Media
2016-05-16 08:00:00

Your brand is the fingerprint of your business. This fingerprint is what gives you an edge in an increasingly competitive, highly saturated market, and is therefore one of the most fundamental aspects of your business.

Without a brand, your business stands little to no chance of succeeding and standing out from the competition. To set yourself apart you need a consistent, appealing brand image that is distinctive, robust and unified. This will position you as an industry leader whilst sending a clear message to your target market: this is a powerful brand worthy of anyone’s attention.

Your Logo Design

Your logo is the visual embodiment of your brand. It defines your professional identity, giving you a chance to capture the essence of your business in a way that resonates with your specific target audience.

In some cases, businesses have reinvented their existing image in the even that they were dissatisfied with the results they were achieving. Other businesses chose to start from scratch, creating an entirely new image. Employing the assistance of a leading branding and web design agency is a great strategy, whether you wish to rebrand your existing image, or start from scratch. Either way, it’s always possible to create a striking, powerful and influential logo that appeals directly to your target market. See here for more tips and advice on how to create a brilliant logo design.


Consistency is the cornerstone of a memorable brand. By combining your brand’s unique style with its professional legitimacy, this gives your clients an insight into who you are as a business and what you do.

Maintaining a unified identity and constant voice helps to secure a foundation for your business and keep your image professional, reliable and predictable, which are the exact steps that a distinguished brand should be taking. you need to be consistent across all areas of your business, from how often you post onto your blog and social media pages, to the brand voice that you use when communicating with your audience.

Stationary & Collateral Materials

Once you have designed a logo with an accompanying tagline, it needs to feature across all of your physical marketing and stationery, including business cards, letterheads, envelopes, pens and more. This will make a personal, striking and polished impact on your target market and is also an excellent marketing technique.

In addition, all collateral materials need to feature superior graphics and engaging content, including sales sheets, business folders and brochures, as these continue to play an important role in your sales cycle that resonates with your audience to convey a consistent brand message.


You also need to feature your logo across all forms of digital marketing. It needs to be compatible with every device, size and place imaginable, from a giant billboard to a tiny Instagram logo. It needs to add additional layers of exposure to every campaign you create whilst making people feel deeply affiliated with your brand.

Summing Up

There are countless ways to develop an effective brand identity that gets people talking about your brand and creates positive associations with it. By engaging the services of a leading branding and web design agency, such as 8 Ways Media, you stand a far better chance of creating a memorable brand experience that stands the test of time.

Interested in our services?

Making a few small tweaks to your business can work wonders for your overall strategy. Are you ready to take the next steps towards improving your business? Contact 8 Ways Media, the most creative web design agency, to discover how we can help you with a stellar marketing strategy that will take your business to incredible new heights. 

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