The marketing team with the smartest content marketing strategy will implement clever techniques that enable them to reuse
and repurpose their content over and over again! Everything they publish is
reformatted for a new and unique way of digesting it.
Before you begin with the reformatting process, it’s vital
that you choose your top content that’s performed to its greatest capabilities.
There’s no need to repurpose every single piece of content you’ve ever written;
if it wasn’t successful in the beginning there’s no guaranteeing that it will
be well received the second, third or fourth time it’s published, so go through
your best performing posts for better results.
Also, give it two weeks before recycling content from its
original posting date. This gives search engines enough time to find your
original post and index/rank it.
Read on for our top tips on how to repurpose your blog
1. Repurpose it into an e-book
If you’ve written a particularly inspiring piece of content
that’s also relatively lengthy in size, then consider repurposing it into an
e-book. E-books are great online marketing material and there are so many ways
to promote them to drive traffic straight to your website and boost your brand’s
2. Design an infographic
Infographics possess countless benefits and are ideal in the
sense that they can easily catch your target audience’s attention. They also have
the power to increase brand awareness, make your content really go viral and
increase followers and subscribers. Infographics are also ideal in the sense
that they can turn a complex subject into something more understandable and
With so much information flowing through the internet these
days, your target audience will appreciate this visual-based way of learning
information. Finally, they can expand beyond the digital where they can be
turned into brochures and other offline print materials to be used as part of
your overall marketing strategy.
3. Create a short video for YouTube and Facebook
With more than 4 billion daily views, YouTube is an
incredibly popular video-sharing platform that truly has the power to increase
awareness of your brand.
Video marketing possesses endless benefits, from increasing
open rates, click-through rates and conversions to enhancing your search engine
optimisation success. Statistics have found that 34% of online shoppers are
more likely to make a purchase after viewing an online video ad, while 48% of
consumers say they trust online video ads. So if you’ve created a particularly
popular blog post, consider reformatting it into a video!
4. Republish it on another blog
There are so many popular blogs out there with a heavy flow
of daily traffic. Why not republish some of your most popular content on these
platforms for an even wider audience reach? Business2Community is a great
option for many business industries and with such an immense flow of daily
traffic this is a great way to expand your audience following and drive even
more traffic to your website.
5. Record it into a webinar, audio blog or podcast episode
As human beings we are all unique, and many of us have
unique preferences when it comes to the way we digest information. While some
people are very visual in the way they consume content, others are more aural,
meaning that they digest information best when they hear it spoken. It’s easy
to appeal to this segment of your target audience by recording audio blogs or
webinars from the written content you have previously created. If you find
success from your audios, consider creating regular podcast episodes.
Every piece of content you create has the potential to be
recycled and repurposed. With a bit of creativity and patience, you have the
power in your hands to attract an even wider audience and help your content go
Need our help?
Here at 8 Ways Media we are experts in helping businesses to
reach their greatest potential. Our team of 80 passionate, creative employees
know exactly what’s required to turn your business into a success, so get in touch today to
learn all about our comprehensive strategies that generate incredible results.