Social media is everywhere and people are becoming increasingly addicted to their smartphones. So many people reach straight for their smartphones first thing in the morning and last thing at night, and as a business it is essential that you capitalise on this by developing consistently successful social media marketing campaigns that people will enjoy time and time again.
Unfortunately, there is no exact formula when it comes to a successful social media marketing campaign. This takes time, testing and perseverance.
Below you will find our 8 Ways Media guide which is designed to help you devise a successful social media campaign:
1. Select your Platforms
First things first, you need to choose which social media platforms you are going to use. There are plenty to choose from so you need to establish where your target market spends the majority of their free time.
Some of the most popular social media platforms include Facebook, Twitter, LinkedIn and Pinterest and Instagram, however it is better to join one or two of them instead of all of them as you will not be able to concentrate your efforts if you join too many.
2. Refine your Target Audience
Who exactly are you appealing to? What’s the average age, gender and education of your target market? How does your target market interact with social media? What value can you bring to your target market?
3. Design your Pages
Once you have selected which social media platform(s) you are going to use, you then need to create professional social media landing pages that are well presented and well-written. First impressions always count so ensure that your cover images are captivating, fun, thought-provoking and unique. Have a brief and interesting ‘About Us’ page that accurately describes your company and also encourages people to click through to your website.
4. Engage with your Audience
From here, you need to engage with your audience and publish/promote your campaigns. Your goal is to retain user interest to keep readers connected to your brand. It’s therefore important that your social media posts are well-planned and executed so that they encourage a discussion and generate strong interest in your brand.
Finally, it’s critical that you evaluate every single social media marketing campaign that you execute in order to establish its effectiveness. So, if you’ve just tried something new, measure its success through statistics so that you can gauge whether or not it’s worth using the same technique again in future.