2015 was all about user experience. Although elements such as SEO remain critical in reaching your desired target market, the marketing emphasis has now shifted to user experience, and will remain essential throughout 2016.
So what exactly is user experience? User experience refers to the overall design and accessibility of your website. When current and potential customers open your website, they want to be presented with a design that’s aesthetically appealing, easy on the eye and easy to use. They want to be able to access the information they need quickly and easily without encountering any obstacles along the way. They also want to be able to enjoy your content without feeling as if they are being pushed into making a purchase.
Want to find out the best way to deliver the ultimate user experience? Read on to discover more…
1. Improve your web design
If your website is dull and complicated or contains keyword-heavy content, think about a web design overhaul. In order to be user-friendly and appealing, modern day web designs need to be clean and clutter-free with plenty of useful, interesting content.
2. Make it useful
In addition the above, your website needs to provide value to users. It should help them to solve a problem in a clear, straightforward manner. For instance, if you run a recruitment agency, available vacancies need to be easy to find, so this should be the most apparent feature on your homepage. You should also have useful content about the job-seeking process, from CV guides to How To Interview manuals. Provide content that appeals directly to your target market and satisfies their needs.
3. Be accessible
Today’s environment is heavily mobile therefore your website needs to be accessible across all mobile devices including smartphones and tablets. People are immediately put off by a website that is not mobile-friendly as this demonstrates a business that is not current and up-to-date. Therefore, your site needs to have a fast loading speed and exceptional navigational capabilities while automatically scaling to size.
4. Be consistent
Finally, psychology research has found that human beings respond to the familiar positively. For this reason, remain consistent in everything that you do across your website, from your use of keywords to your logo and terms. This will give your readers a feeling of acquaintance with your brand that cements brand loyalty and encourages them back to your brand time and time again.
8 Ways Media is your leading branding and agency with more than 20 years of experience in the industry. The company, headquartered in Geneva, Switzerland, has designed countless websites for businesses of all shapes and sizes, delivering outstanding and exceptional results (see here for our portfolio of clients).
To learn more about the wide range of services available at 8 Ways Media, get in touch today or fill in our quotation form and a member of our team will get back to you.