As a modern day business you need to work out how to deliver the ultimate experience to your audience through content marketing. How can you combine your thought leadership, your assets and all of your social distribution platforms and deliver them in a way that is compelling and accessible whilst delivering value to your customers and to your business?
Achieving the above might sound like a challenge, but once you strike the right balance you will be able to qualify prospective clients and generate more business while building trust and credibility as a company.
Read on for our top tips on how to deliver the ultimate content marketing experience:
First things first, it’s essential that all company members take responsibility for content. Good content marketing should not be the sole responsibility of just your marketing department. Your marketing and sales teams should be perfectly aligned, as content marketing is an organisational structure everyone plays a part in.
This is because any interaction that ends up online is essentially content. For example, if you have a sales person who has just provided a positive experience to a client and the client discusses that experience on Twitter, that interaction automatically becomes content.
Likewise, if a client had a negative experience with a brand and discusses that experience on social media, then that interaction also becomes content. As such, any interaction that takes place online contributes both positively and negatively to an increased perception of your brand.
For this reason, it’s essential that your entire organisation shifts its mindset of how your content going to be viewed and takes full responsibility for content. Your brand messages needs to be consistent across all content created and not just content that comes from the marketing department.
It’s critical to draw inspiration from everyone, and not just your competitors. Even if you are a small business there is no harm in gaining inspiration from the world’s biggest players, such as Mercedes-Benz or National Geographic. Drawing inspiration from anywhere and everywhere will enable you to create the most compelling content marketing campaigns that truly resonate with your audience.
A Focus on Distribution
Another way to deliver the ultimate content marketing experience is to focus on distribution. This involves getting the right content to the right people at the right time and through the right distribution channels.
There is plenty of content out there but it’s important to focus on the correct distribution across various social channels. Using the right tools, you can reach the right people and get the results that you need to personalise your business, increase conversions and boost revenues.
About 8 Ways Media
8 Ways Media is a leading online media agency offering professional, engaging branding and web design in addition to content marketing, digital marketing and more. To learn more, visit our services page or contact our team today.