How to Create Content that Ranks on Google

Search engine optimization is complex. However, content marketing is the most effective and renowned method in the world of SEO.


Ramzi Chamat / 8 Ways Media
2022-04-05 11:02:00

The presence of great content on your site improves your rankings in search engines and generates views on your site. It also improves your brand and helps you build long-lasting relationships with your clients.

According to a study conducted by the Content Marketing Institute, 91% of B2B and 86% B2C businesses use content marketing for SEO purposes. In a survey of marketing experts, 57% agreed that on-page development of content is the best SEO technique.

Google's brand-new SEO starter guide gives helpful guidelines for creating articles that rank well on search engines while offering value to audiences.

1. Create an online sitemap

To get a good ranking on Google, first you must ensure that Google can find your website. The most effective method to accomplish this is to create an online sitemap, and then send your sitemap's information to Google.

2. Create content that is mobile-friendly

Google want you to make mobile-friendly websites that can adjust according to your mobile screen size. Therefore, make sure your site and content utilize a responsive design optimized for a mobile-friendly user experience.

3. Create useful, compelling content

You can employ many technical methods to increase your site's search ranking. However, the most effective method is to create useful, compelling content. Google and your site customers expect high-quality, informative content that is valuable to readers. Be sure that your content is clear, professional, well-written, and designed specifically to meet the requirements of your intended users.

4. Be aware of the searcher's intent

The best method to create content that caters to customers is to search for the most popular search terms that relate to your business or industry, and develop content around those keywords. To ensure that you're producing content that is relevant to your customers, you should consider determining what users are searching for and then use your website to provide it.

5. Conduct keyword research prior to writing

It's better to utilize keywords to generate ideas for topics for your content, rather than trying to incorporate keywords into your existing content. Develop content with keywords as the foundation, and you'll provide a better experience for your site's users.

6. Make sure you use keywords with care

Once you've identified your desired keywords for a certain article, you can use them strategically, for example, in your headers, titles, meta descriptions, body text and URLs. Use keywords naturally. Google will penalize your website when you employ keyword stuffing to manipulate the ranking of your content.

7. Create accurate, descriptive title tags

A title tag informs users and search engines what the content of a page is about. Make a distinctive, informative title for every page of content on your website. Be concise (no more than 60 characters) and include keywords appropriate.

8. Write compelling meta descriptions

The meta description of a page is a brief summary (less than 160 words) that provides readers with an overview of the page's content. The meta description isn't displayed on the page, but it will be displayed in search results alongside the page's title.

Google could make it a featured short snippet if it's relevant to a user's query. To ensure the most effective search results, create a unique and engaging meta description for each page of your site to draw the attention of readers and make them visit your website to learn more.

9. Include header tags in the content's body

People tend to skim through web content, instead of reading all of it. Providing the readers (and web crawlers) with an opportunity to swiftly look through the content and comprehend the content's purpose will improve both the user experience and the search engine's rank. Header tags can also be an effective way to highlight the layout of your website and the key elements of your content.

10. Include links in your web pages

Making sure you have the correct web links available on your site is among one of the most effective ways to increase your ranking in search engines. Include external links that link to your site's pages and hyperlinks to external sites that link back to relevant web pages, for added value visitors. Be sure that the anchor text is clear so that readers understand where they will land when they click on the link.

11. Be aware of patterns, but be careful not to follow these trends

If you come across several highly ranked internet pages with the same subject, avoid copying them. It's useful to know what is trending in the market; however, instead of copying other brands' methods, you should focus on finding your unique selling point (USP) to bring unique value to your viewers.

Need help improving your rankings on Google and other search engines? Contact EWM today to discuss some of the many methods we adopt to improve your site's SEO results.

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