High-quality content creation has become an increasingly important element of the business process. Gone are the days when throwing in a handful of appropriate keywords enabled a website to rank highly on web searches. Today, a website needs to contain high-quality content that is unique, engaging and informative.
What exactly is High-Quality Content?
Google recently released guidelines on what exactly constitutes ‘high-quality’. High-quality content is content that:
- Is not deceiving to the user
- Is user-friendly and primarily geared towards the user, not to Google or other search engines
- Avoids playing tricks on search engines to rank higher
- Is genuine, informative, interesting and original
The purpose of these guidelines is to dispel the myth that businesses can easily rank highly on Google searches simply by heavily optimising their sites through Search Engine Optimisation (SEO). This is no longer the case at all.
Instead, Google have emphasised the importance of reliably and honestly creating a website that is infused with high-quality, genuine content. This in turn will enable you to reach out to the clients that matter – to those that are searching for exactly what you offer.
High-quality content is also satisfying to the client, making them linger for that little bit longer on your site as they work their way through your original, fresh content. With a high-value site clients can more easily achieve their goals, thus providing a rich experience for the user that is more likely to result in a positive end result.
HQ Content Creation with 8 Ways
The 8 Ways Media team emphasises to all of its clients about the importance of producing high-quality content throughout a website. The 8 Ways mission is to help clients to produce interesting content that is created from scratch and specifically geared towards a business’ clients.
8 Ways Media will evaluate your website to review which pages of the site require revision. From here, they will locate your business’ unique selling point (USP) to ensure that all content created from here onwards emphasises the USP throughout. HQ content creation also aims to maintain the branding and philosophy of the website throughout.
All content produced by the 8 Ways marketing agency on behalf of its clients is engaging, useful and entertaining. It is content that a business is proud to publish; content that makes a difference in the eyes of the reader.
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