Though guest blogging has its benefits, it is no longer considered a ‘good’ online marketing strategy. Traditionally, most businesses with an SEO strategy used guest blogging for link building purposes, but since the beginning of 2014 guest blogging was no longer considered an effective marketing approach.
Today, guest blogging is no longer admired by Google and in fact it could seriously put your site in jeopardy. This is because many businesses are using it as a way to insert spammy links into web pages. This is a clear violation of Google’s quality guidelines and could have seriously negative implications for your website.
Read on for some alternative online marketing strategies that you should use in place of guest blogging:
Fantastic Content
A focus on fantastic, high-quality content is an excellent alternative to guest blogging. Instead of writing fantastic content for another website, do so for your own, making sure that the content is interesting, informative and educational.
Share your posts on social media networks such as Facebook, Twitter and Pinterest to grow your following and encourage more shares.
Join Google+
In addition to joining the above mentioned platforms we also recommend that you join Google+. Google+ is one of the most powerful social media platforms out there that connects you with industry leaders and enables you to interact with them. Post articles and videos or get involved in online discussions to increase brand awareness of your business.
Create Videos
If you feel that your written blog content is becoming a little stagnant, why not mix things up and create a video. The video medium is incredibly popular as can be seen by YouTube, whose videos have billions of views daily.
Video creation doesn’t need to be expensive or time-consuming; keep the video short and sweet and make sure everything is clearly planned out and organised beforehand so that you can complete the shot in one take.
In summary, guest blogging is no longer a revered online marketing strategy. As such, you should look to alternative approaches to increase your client following and improve your SEO results. If you want to be acknowledged as a professional, respectable business, avoid guest blogging entirely.
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