Guerrilla Marketing: What is it and Why does it Matter?

Guerrilla marketing is a responsive way to tackle the growing changes to the advertising stratosphere. It takes online and offline marketing to another level, forcing businesses to think outside the box to really engage clients in a unique and innovative way.

How does it Work?

Guerrilla marketing involves creating an authentic, unconventional marketing tactic that is designed to take the user by surprise, striking them when they least expect it. Inspired by guerrilla warfare tactics used by small groups of armed civilians throughout history, in our modern era, guerrilla marketing is designed to create a great deal of social buzz.

Why does it Work?

In an increasing complex society guerrilla marketing works because it’s simple, easy to implement and even easier to understand. Regardless of the type of business you operate, it is always going to be advantageous to create a campaign of this nature. Why so? Because if correctly executed, you will:

• Create a strong brand strategy
• Focus on image building
• Appeal to a mass audience
• Complement a current media campaign

Further still, guerrilla marketing is said to have a profound impact on the consumer, therefore remaining in their memories for a prolonged period of time. Because of the unique nature of this form of indoor or outdoor advertising, a guerrilla strategy that is effectively implemented can lead to lifelong consumer commitment as you have appealed to them on a personal level.

Businesses Jumping on the Guerrilla Marketing Bandwagon

Businesses of all shapes and sizes are jumping on this particular marketing bandwagon. Whether in collaboration with a current marketing campaign or in isolation, it has the ability to pack a punch, remaining in the memories of the users for years to come.

By creating a unique, unconventional and memorable marketing campaign, the purpose is to send out a message on our deeper, more meaningful level, inspiring the individual and ensuring that they spread the message about your products or services to everyone they know.