2022 is the right time to improve and expand your business. With the worst of the pandemic (hopefully) behind us, now is a superb time to focus on growing your business to impressive new heights.
To help you reach your marketing goals, we've collected these top 5 digital marketing strategies:
Tip 1: Update Your Website Regularly
When it comes to web design, never settle for second best. Your website needs to be modern, user-friendly and easy to navigate through. If not, users will be quick to leave your website in favour of a competitors’.
Tip 2: Make sure that your site is mobile-friendly
Because of the covid pandemic, mobile phone usage has dramatically increased since the year 2020.
Your website must be mobile-friendly otherwise users simply will not use it.
A mobile-friendly website makes the user experience simple and enjoyable. Time flies when you're having an enjoyable time! And that's the ideal experience you'd like for your customers.
A mobile-friendly site will also assist with Google's ‘Core-Web-Vitals,’ aiding you in evaluating the speed of your website, its visual stability and responsiveness.
Remember that you must be available to your clients on desktop and mobile devices. The majority of people will come across the mobile version of your site in 2022 and beyond. Let's ensure that they are happy with the experience.
Tip 3: User Experience Is Important
According to Google, users have shown that they prefer sites with a good user experience. This is logical since there is so much competition out there, and people are not that patient when it comes to poor user experience.
Prioritising user experience will mean that visitors can connect to your site instead of visiting your competitors' sites.
To assist businesses in measuring the user experience on their websites, Google rolled out new metrics known as ‘Core Web Vitals.’ These help measure the speed, responsiveness and stability of your website.
Tip 4: Q&A For Users
The most effective and captivating content always responds to your customers' questions. If the user is unhappy that they're not getting answers to their questions, they'll go elsewhere.
The goal is to provide information or value to users and eventually aid in solving their issues.
Tip 5: Benefit from Paid ads (If you don't have them already)
Traditionally, businesses have relied on television, radio and print or other media to enhance their exposure. However, the pandemic had a negative impact on the effectiveness of many of these platforms. Digital is the least affected and has increased its effectiveness since the outbreak.
To reduce costs and boost profits, companies are putting less money into their traditional marketing strategies and shifting more to digital strategies for marketing.
When you capitalise on paid ads, you benefit from improved website's traffic, and increased traffic means more customers are visiting your website, resulting in greater potential sales and profit over the long term.
Contact EWM to discuss your precise digital marketing needs.