Search engine optimisation is a critical component in enabling people to find your business online. Although the world of SEO can oftentimes be overwhelming, it definitely need not be. We’ve put together this guide to help you better understand some of the most important free SEO tools available.
Google Analytics
This is one of the most optimal SEO tools out there. Created by Google, it enables you to monitor your website’s traffic, and offers detailed statistics to measure conversions and sales. With Google Analytics, you can drive stronger organic traffic to your site and track traffic numbers free of charge, but need to pay a fee to use the premium version.
Google PageSpeed Insights
Google PageSpeed Insights is another service developed by Google. It allows you to track your website’s performance and improve the speed of your website by analysing your website’s content and providing feedback and suggestions on how you can improve your website’s speed (including browsers extensions).
Google Webmaster Tools
Google Webmaster Tools is another free SEO tool that allows webmasters to check the indexing status of their website and optimise the visibility of their website. By using Google Webmaster Tools, you will be able to heighten the visibility of your website across the internet.
Google Trends
Google Trends provides detailed information on the latest buzzwords. This is a great tool for any website, particularly one which features a blog, as it enables you to craft blog topics based on the latest trends.
Screaming Frog
This technical SEO tool can be installed on your PC or laptop. It helps you to establish any search engine optimisation problems present on your website and reviews, analyses and audits your entire website.
Moz SEO Toolbar
Finally, we have Moz SEO Toolbar. This handy SEO tool is ideal for any website owner, as it gives you the fundamental information you need about every web page on your site, including backlink information. What is your page authority? And domain authority? Find out with the Moz SEO Toolbar.
As you can see there are plenty of free tools available to help you to improve the visibility of your website and improve your SEO efforts.
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