every website out there has its own idiosyncrasies and elements that make it
unique. But for an e-commerce site to be a success, it must include certain
features, including high-quality images, videos, animation, and 360-degree product
While keeping up with the latest trends
is certainly advantageous to the success of your site, this doesn’t guarantee high
To encourage conversions and
increase sales, it’s important that your e-commerce site has the following
About Us Page
Before checking out your products, many
users will first check out your About page. This is your chance to introduce
your brand, including your goals, values and objectives. What sets your brand apart from the competition? Write about it here. You may also wish to include
videos, images, illustrations, and testimonials.
Detailed Product Pages
Ensure your site has individual product
pages with in-depth information, including product specifications, shipping
charges, and high-quality photography. The more detail you have, the more
likely the consumer is to follow through with the purchase.
Photos & Videos
a single image in the hopes of encouraging a sale. You now need to post images
of a product from various angles, while offering clear zoom-in to provide a
better idea of the product.
your images must load quickly, otherwise you run the risk of potential
consumers abandoning your website in favour of a competitor’s.
Add to Cart Button
An ‘Add to
Cart’ button is the ultimate call-to-action for your e-commerce site.
Make sure it’s
easily visible and located somewhere away from other elements on the page. One
study discovered that red buttons work best, since they trigger a sense of
urgency in the user.
When it comes to online shopping, sometimes
users just want to make a quick purchase, without the need to sign in with
their account. Looking to boost sales? Allow your customers to purchase products
without needing to register for a new account.
and upsells contribute to between 10 and 30% of e-commerce revenues. By suggesting
similar or related products, this will increase your chances of generating additional
sales. In addition to including links to similar items on your product pages,
you could also send an email with similar items once your customers have made a
incredibly valuable to consumers, and have the power to sway a potential buyer
to go ahead with a purchase. Include this feature on your site to increase
brand awareness and augment the chances of closing more sales. You can use
plugins from popular review platforms, including Facebook, Yelp and Foursquare.
Social Media Buttons
of people active on social media daily, it would be foolish for your brand not to be featured on at least one social platform. Social media is incredibly powerful, and has the ability
to increase brand exposure online. Maintain active social media pages by featuring
social media buttons on your website. Ensure they are situated prominently to
encourage your users to check your socials out.
shoppers want to know that they can make a purchase – with the option to return
it if they’re not happy. Include this information clearly on your website to
encourage even more sales.
Does your site
have any of these features?
e-commerce website features are vital in enhancing the overall user experience
and encouraging potential customers to follow through with a purchase. While you
don’t need to include every single one of these features, by incorporating a
few of them, you will hopefully experience an increase in sales in just a few
how EWM can help improve your e-commerce website, contact us today.