As the owner of a business, your main priority is to ensure that your customers are happy, every step of the way. No matter how big or small your business might be you want your customers to feel passionate about your brand so that they become affiliated with it, which in turn encourages them to visit your business time and time again.
Improving the customer service experience is easy when you know how. Use this guide to refine your approach to customer service and ensure consistent success not just in the coming months but also for the year ahead.
Know your Customers
The easiest way to improve the customer service experience is to make sure that you know your customers very well. You can do this by developing an in-depth buyer persona. This teaches you where your customers are from, what their buying habits are like and how they interact with your marketing.
Once you’ve gathered this information you can then use it to create special offers specifically with your buyer persona in mind. You can also craft content that you know will appeal to your target market, using language that they are familiar and comfortable with.
Many brands surprise their customer or offer regular treats. For example, Starbucks gives free coffee at a particular time while Uber gives away free ice cream. Simply igniting something enticing into your marketing model will get customers talking, attract them to your business and make them feel happy. This in turn will encourage them to make a purchase.
Go the extra mile
Take the time to really engage with your customers, the moment they start communication with you. For instance, if you own a physical establishment, take your time to ensure you are helping your customers to find what they are looking for, without rushing them or putting pressure on them. Likewise if they call you, offer ongoing support, listen to their needs and give them what they want in a professional, friendly and helpful manner, again, without rushing.
It can also be tempting to forget about a customer once they’ve made their purchase and no longer require your services, but going the extra mile can easily lead to further sales in future, as well as recommendations to others and positive online reviews. Send them a follow-up email to ensure they are still happy with your product or service. Also, ask them to leave a recommendation on your website, social media pages or an online review website.
Employing some of these ideas is a sure-fire way to maintain brand loyalty and attract customers back to your business, time and time again.
About 8 Ways Media
8 Ways Media is your leading branding and web design agency specialising in the creation of bespoke services that are proven to help you succeed as a business.
Discover how 8 Ways Media can help you to create a powerful marketing strategy by contacting us today – because your business deserves the best.
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