Domain Name Acquisition: Getting the Business Name you Deserve

Domain name acquisition is a critical part of the business process, and your business name should always match your domain name.


Ramzi Chamat / 8 Ways Media
2014-05-21 20:25:00

Getting the internet domain name that you want can be a truly frustrating process. People seem to own all sorts of obscure names that aren’t even being actively used, making it all the more necessary to acquire a domain name even before your business has got its feet off the ground.

Though traditionally domain names were selling for anywhere in the region of $2.5 million, today the speculative nature of premium domain names is no longer as prominent as it used to be, and the average cost of a domain name is lower than $5,000.

Some domain names are worth hundreds or even thousands of dollars but you don’t need to spend an absolute fortune on the perfect domain name. Some of the most popular and expedient businesses for domain name acquisition include GoDaddy, which has a pleasing web design that is easy to navigate and the right price range should be between $8 to $10 per year for a .com domain name. Web addresses ending in .tv or .vs tend to be slightly more expensive, ranging from $20 to $40 per yearly registration.

How to Get the Business Name you Deserve

1. Ensure your business name and domain name match  

Though the domain name and business name don’t necessarily have to match, this makes for better branding and image building in the long run.

2. Don’t just register the name

In addition to registering your businesses domain name you should also register all related suffixes and names that have a similar sound. This avoids other businesses buying those related domain names and experiencing any confusion down the line.

3. Rename your company if necessary

With the proliferation of the internet it may be necessary to rename the name of your company to ensure that your business name and domain name match. This is only necessary if you cannot acquire the domain name that exactly matches your business, but is essential in avoiding unmatched domain names and business names.

4. Find the Owner, Negotiate the Cost

If you’re not willing to change your business’ name then you may have to find the current owner of your desired name and find out if it is for sale. If it is, great! Always negotiate a price for the name or call on the help of an intermediary business to do the negotiating for you.

Final Thoughts

With the help of a leading marketing agency such as 8 Ways Media, you can achieve all of the above quickly and efficiently, to steer your business in the right direction from the offset and ensuring that your brand management and image building are effectively executed.

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