Defining your Brand: The First Steps of your Marketing Strategy

To successfully define your brand you need to establish exactly what your current and potential customers need and desire from you as a business.

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Ramzi Chamat / 8 Ways Media
2014-04-28 14:41:00

The branding process can be time-consuming, stressful and difficult, as it involves discovering exactly what sort of business you operate and how you intend to be perceived by your clients.

To successfully carry out the initial stages of the branding process it is essential to ask yourself the following questions:

  • What is your company’s mission?
  • What are the advantages of the services or goods that you offer? What are the primary and secondary features?
  • How do your clients currently view you as a business?
  • What qualities do you want your clients to associate with your company?
  • What image building techniques do you intend to focus on?

Take your time with this process. Do plenty of research to find out about the exact needs and desires of your current and potential clients. Never base your decisions on your own personal opinions of what you think your clients are thinking. Get inside their heads and learn exactly what they think. This will enable you to fine-tune the brand strategy process and ensure you accurately appeal to your prospective audience.

What Comes After the Brand Strategy Process?

Once the brand strategy process is complete and you feel you have successful defined your brand, it’s time to raise awareness.

Below are some top tips on how to successfully implement your brand strategy:

  • Create an eye-catching logo
  • Distribute your logo to as many channels as possible. Use the offline and online marketing techniques that your clients use
  • Establish the key messages you intend to communicate about your brand
  • Raise awareness with your employees about all aspects of your brand
  • Create a slogan that is memorable, evocative and accurate in capturing the essence of your branding
  • Tailor all written and aural communications in the style of your brand’s voice. Ensure that all advertisements reflect your brand.
  • Remain loyal to your brand. People like to use a product or service that always delivers on its brand promise. This also ensures you gain organic referrals from your clients. 

So there you have it, some top tips on how to define your brand strategy and put it in to action. We hope these tips will help you in achieving continued success throughout the branding journey.

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