Creative Link Building Strategies to Boost your Site’s SEO

Adopt some of the creative link building strategies discussed in this post to boost your website’s SEO results and gain a larger client following.

rchamat

Ramzi Chamat / 8 Ways Media
2014-11-10 06:39:00

Link building matters; there’s no doubting that. Good link building signals to Google (and other search engines) that your website is of a high quality, so it’s critical that you know the ins and outs of linking.

The practice of building links is a constantly evolving one and what was encouraged by Google 10 years ago is today frowned upon. Listed below are some important linking strategies that you need to adopt in order to get your website noticed…

Start with the Basics

The basics of any link building campaign are very important to implement and understand. Once you’ve got your head around the basics, you can then move on to more creative techniques (some of which are outlined below).

Some basic linking strategies include:

  • Using social media to find great linking sources
  • Emailing relevant websites to request a link to your site
  • Contacting a company via telephone to request a link negotiation
  • Find out what your competitors are doing

Content is King

The next step in boosting links to your website is to create regular, interesting content. Upload fresh content to your site (at least twice a week) to gain a solid following. Get inspired by writing unique articles that will capture people’s attention. Insert images, infographics and videos into your content to mix things up. This will persuade relevant, high quality websites to link back to yours.

  • Make your Links Prominent
  • Make your links prominent by leaving them in as many locations as possible, such as:
  • Across all of your social media platforms
  • Within your email signature
  • On your business cards
  • Through word of mouth
  • In comments on other people’s blogs and websites
  • Write a review of a product or service

Stay Visible

Look for unique ways to build links. For example, use social media to start discussions that lead back to your website. Ask to participate in a conference – this is a great way to get noticed but can also provide a fantastic link from the conference host’s website to your own.

Summing Up

Effective link building is not about adopting a single isolated approach; it’s about combining a number of different strategies that are creative whilst keeping in line with Google’s guidelines. By adopting some of the linking strategies discussed in this post you will be better able to boost your SEO results and gain a larger following. 

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