Keywords remain crucial when it comes to promoting your
business and increasing your ‘searchability’ on Google and other search
engines. If you don’t incorporate keywords into your content, how can you
expect to be found amongst the competition?
Listed below are 3 crucial keyword tips to improve your search
engine optimisation success and enhance your chances of being found online…
1. Opt for keyword
Many businesses make the mistake of focusing on individual
keywords instead of keyword phrases. When you do this, you cut out a massive
opportunity to be found by online searchers.
As an example, let’s say you are searching for clothes
online. You’re not going to type the word ‘clothes’ into the search engine, as
this will bring up countless useless results. Instead, you’re going to refine
your search in accordance with what you are looking for, whether that’s ‘clothes for petite women,’ ‘smart clothes for the office’ or ‘workout clothes for women.’ Take a step
back and truly assess what products or services you provide, then create
content containing your dominant keyword phrases.
2. Avoid vanity
Instead of using vanity keywords, instead opt for keywords
that are more specific but less competitive. Vanity keywords are broad, highly
competitive keywords such as ‘marketing.’ Instead, you need to refine your
choice of keywords to something more particular, such as ‘marketing your small
business’ or ‘marketing for small businesses.’ Using specific long-tail
keywords targeted at your precise target market is far more viable – and
effective – than opting for something extremely competitive.
3. Repeat where
It’s easy to become confused by the concept of
keyword/keyword phrase repetition. For sure, within a single page of content
it’s necessary to repeat your keyword in an organic and fluid way to ensure it
gets picked up by search engines, but you may also wish to mention that
keyword/keyword phrase on other pages of your site, as long as it is within
meaningful, contextualised and valuable content. For example, if you’ve just
written a page about the workout clothes for women that you offer, there’s no
point in including, ‘smart clothes for the office’ on this page, as this phrase
has no value within this context.
Finally, there are plenty of tools available online to help
you in your quest for the perfect keywords, including Google AdWords, Google Trends and Keyword Tool.
Find the keywords that your audience is using in Google’s search box before
creating your content.
How can we help?
If you need help with your next digital marketing campaign, get in touch. 8 Ways Media is a leading digital marketing agency with a special focus on branding, web design and development, user experience and search engine optimisation. We've worked with countless international brands large and small, helping them to adjust their approach to digital marketing and branding for unparalleled levels of success.