Branding Lessons from Uber, Gap & Domino’s Pizza

What branding lessons can the likes of Uber, J-Crew and Domino’s Pizza teach us about competing – and succeeding, in the cutthroat world of business?

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Ramzi Chamat / 8 Ways Media
2016-03-04 14:57:00

Traditionally, a successful brand was one that conveyed authority, reliability and superiority. The typical business model embodied a very top-down approach to marketing, blasting strategies across a massive audience without a care for their specific individual needs or wants.

Today, the typical business model has changed dramatically and now business is largely about empathy and responsiveness. If your brand is not tapped in to the needs of its specific buyer persona, it stands very little chance of accomplishing much in the cutthroat world of business. As such, everything about business needs to be personalised. If it has a story behind it that the potential client can relate to, iT has a much greater chance of generating higher sales.

So what branding lessons can the likes of Uber, J-Crew and Domino’s Pizza teach us about competing – and succeeding, in the cutthroat world of business? Read on to discover more…

Uber

Uber started out in just a handful of cities but today has a presence in nearly 70 locations, demonstrating to everyday people that hailing a taxi can be easy, comfortable and predictable. Uber tackled a huge worldwide problem – the fact that hailing a taxi is arduous and frustrating. Furthermore, with its ‘surge pricing’ algorithm in place, it offered an attractive, accessible taxi service at any time of day or night. By offering a service that has been around for a century, but tailoring it and improving it magnificently, Uber has experienced global growth of more than 20% per month and annual fares of more than $100 million per city.

J-Crew

J-Crew has been around since the early 1980s; however it was only in recent years that the brand skyrocketed in success, experiencing an insurmountable following and revenues that have more than tripled since 2003. This brand, traditionally associated with Banana Republic or Gap, rebranded itself by offering more unique, quirky yet contemporary clothing options. It also adjusted its approach to customer service to be more personal and responsive, and today operates highly popular Facebook, Twitter and Instagram pages. Above all else, J-Crew offers a personal stylist service. Simply book your appointment, visit the store and get bespoke style advice, all free of charge. This sort of one-on-one services cements an individual’s loyalty to a brand and strongly affiliates them with it.

Domino’s Pizza

We’ve talked about Domino’s Pizza here on the 8 Ways Media blog before, and that’s because this truly inspiring brand can teach us so much about how to rebrand yourself when things aren’t going so well and become a strong leader. Aside from listening carefully to customer complaints and acting upon them, the company also implemented the highly popular Pizza Tracker facility, which enables customers to place an order online, create a Pizza Profile and follow the progress of the order. This is a great way to develop strong customer relations, as the ongoing interaction between a brand and a customer creates an intense brand loyalty that is difficult to replace.

About 8 Ways Media

8 Ways Media is a leading branding and web design agency with a wide international client base. Offering the most creative marketing solutions around, this company delivers exceptional results to businesses of all shapes and sizes. Get in touch today if you are seeking services from a contemporary web design agency with a unique, bespoke touch.

 

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